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Michael C. Bellas is founder, Chairman and CEO of Beverage Marketing Corporation, a strategic consulting and research firm specializing in the worldwide beverage industry. He has been a leading spokesman, consultant, writer, editor and speaker in the beverage community for more than 35 years. He is co-founder, co-sponsor and opening-day speaker of the most significant industry conference of recent years, The Beverage Forum. He is quoted regularly and frequently in publications ranging from The Wall Street Journal and The New Times to Fortune, Forbes, Business Week and other major publications worldwide. He has also appeared on numerous television programs including 48 Hours, Moneyline, Fox News, Power Lunch, Market Wrap, This Morning's Business, CNN, BCC, Financial New Network and CNBC. He is Contributing Editor of Beverage World magazine and authors the magazine's regular "Worldview" column.
Mr. Bellas has provided strategic and long-range planning counsel to most of the leading beverage companies in each of the key beverage segments. He has led numerous client engagements involving new growth initiatives, market entry planning, brand development/revitalization, domestic and international marketplace assessments and sales/distribution strategy development. He has extensive international experience having executed numerous assignments in Latin America, Europe and Asia. Previously, he launched BMC's annual series of definitive U.S. and international market reports, all of which have become industry standard information resources. He has addressed several international and national trade organization including the World Beer & Drinks Forum, the International Bottled Water Association, the Capital Roundtable, the National Beer Wholesalers Association, the International Fruit Beverage Congress, the Global Bottled Water Congress, the International Beverage Industry Exposition (InterBev) and the Dairy Food Industry Supply Association.
Mr. Bellas has spoken on various issues and written numerous articles on the multiple-beverage marketplace. These include:
- Entering The Post Recession Recovery And A Look Over The Horizon (Beverage Forum, 5/10, NY)
- Beverages in a Challenging Economy: Where We Stand & Where We Can Go (Beverage Forum, 5/09, NY)
- Creating Enduring Beverage Success (Beverage Forum, 5/08, NY)
- The Shifting Beverage Marketplace: The Role of Packaging (The Packaging Conference, 2/08 - Las Vegas, NV)
- North American Bottled Water Growth and Segmentation (Global Bottled Water Congress, 9/07 - Mexico City, Mexico)
- The Future of Thirst (Beverage Forum, 5/07, NY)
- Defining Terms and Breaking Beverage Boundaries (Beverage Forum, 5/06, NY)
- Shifting Consumer Trends in Beverages (Capital Roundtable, 1/06 - New York, NY)
- Shifting Global Consumer Soft Drink Trends (World Beer & Drinks Forum, 9/05 - Munich, Germany)
- Pinpointing Topline Growth In A Micro-Marketing World (Beverage Forum, 4/05, NY)
- Defining the Future…Change And More Change (Beverage Forum, 5/04, NY)
- Making Strategy for a Different World — And Making it Work (Beverage Forum, 5/03, NY)
- Winning in the Era of Hyper-Competition (Beverage Forum, 5/02, NY)
- A Beverage Odyssey: Routes to Reinvention (Beverage Forum, 4/01, NY)
- Capturing the Consumer, Around the World and Down the Street (Beverage Forum, 4/00, NY)
- Bottled Water: End of a Golden Decade and Prospects for the New Millennium (IBWA – 11/99 – New Orleans, LA)
- New Basics in a New Beverage Millennium (Beverage Forum, 5/99, NY)
- Functional Excellence in a New Competitive Environment (Beverage Forum, 5/98, NY)
- Positioning for Profitable Growth as A New Century Dawns (Beverage Forum, 5/97, NY)
- The Beverage Innovation Imperative (Beverage Forum, 4/96, NY)
- 1995 Bottled Water Update & Issues for the Future (IBWA Conference, 10/95 - San Antonio, TX)
- Where Are All The Beverage Industries Going? (Beverage Forum, 5/95, NY)
- The 21st Century Beverage Industry (Beverage Forum, 5/94, NY)
- The New Beverage Revolution - How Big & How Profitable (Newbev '93 Conference, 5/10/93, NY)
- In The World Of Beverage Distribution; The Future Has Arrived Early (Beverage Industry/Stevens Associates Distribution Conference, 11/13/91 - Chicago, IL)
- Key Trends Facing The Beverage Industry Of The 90's (Carbonated Beverage Institute, 5/23/91 - New York, NY)
- Playing To Win In The Global Beverage Market (International Beverage Industry Exposition, 10/90 - Chicago, IL)
- 2005 Beverage Competition - A Whole New Ball Game (Ohio Wholesale Beer & Wine Association Convention, 9/11/89 - Toledo, OH)
- Fruit Beverage Consumption And The Competitive Environment Today And Tomorrow (International Fruit Juice Congress, 2/23/88 - Orlando, FL)
- The Changing Competitive Nature of the U.S. Bottled Water Market: The 1990's and Beyond (International Beverage Bottled Water Association Conference, 1986)
- Coke's Awesome Bottler Network and What It Will Look Like in the Year 2000 (Beverage Industry Magazine, May 1986)
- Extending Beer Wholesaler Options: New Brewery Products (International Beverage Industry Exposition, 10/07/86 - Dallas, TX)
- The Changing Beverage Consumer, Implications For Beer Wholesalers (National Beer Wholesaler Association Annual Convention, 10/16/85 - Atlanta, GA)
- The Brewers and Their Strategies in an Industry under Siege (International Beverage Industry Exposition & Congress, 11/12/84 - Chicago, IL)
- U.S. Soft Drink Bottler Sales & Concentration (Beverage Industry Magazine, 1983)
- Beer & Wine Wholesaler Concentration: Implications for the 1980's And Beyond (NSDA Annual Meeting & International Beverage Industry Exposition, 11/30/82 - Atlanta, GA)
Mr. Bellas was born into the beverage industry: his family established and still operates two multi-beverage distributorships in Ohio. A graduate of Yale University, he holds the Juris Doctor degree from the University of Michigan and an MBA from Columbia University, where he was a McKinsey Scholar. Before establishing Beverage Marketing Corporation in 1972, Mr. Bellas was a Staff Consultant and Project Manager for Cresap, McCormick and Paget, New York based management consultants. He and his wife, Helen and daughter live in New York City. |
