Report Catalog - Focus Reports

Beverage Marketing Corporation's Focus Report series consists of concise reports addressing emerging beverage segments and timely issues or topics of ongoing interest to the beverage industry. Designed to cover hot issues and niche market segments, Focus Reports' subjects change each year. In response to popular demand or changing market dynamics, some topics may be published a number of years in a row, while other titles may be published every few years or one time only.

These brief reports are designed to give busy executives perspective on categories and issues of growing interest and/or impact. In addition to 2010's seven new Focus Reports, previously issued studies remain available. The reports are typically 25 to 50 pages, with text, graphs, charts, table and photographs.

2010 Focus Report - The Kombucha Market in the U.S.
This brand new study considers a hot new part of the New Age beverage market. It explores the origins of this fermented tea, the drivers behind its performance in the U.S. market and the strategies of the leading players. The report sizes the market, profiles the leading companies and provides brand data. In addition, the report offers Beverage Marketing’s exclusive projections for market growth.

Printed volume: $1,395; PDF via email: $1,395; $1,695 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $1,995; $400 per additional user. BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $2,295. Call for multi-user discount prices.

2010 Focus Report - The Premium CSD Market in the U.S.
Though long a part of the carbonated soft drinks business, high-end sodas also sought to stand apart from the crowd with distinctive ingredients, packaging and flavors. This report assesses brands' efforts, results and place in the larger CSD marketplace. Current and historical brand sales are provided along with Beverage Marketing's expectations for category growth.

Printed volume: $1,895; PDF via email: $1,895; $2,195 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,495; $400 per additional user. BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $2,795. Call for multi-user discount prices.

2010 Focus Report - The Relaxation Beverage Market in the U.S.
As the proliferation of “beverages with benefits” continues with the introduction of a variety of drinks marketed as delivering specific functional results, Beverage Marketing focuses on a niche within a niche: relaxation beverages. This emerging sub-segment of the wellness and functional beverage marketplace gets in-depth analysis in this new report, which discusses trends, issues and brands and charts the volume and growth of beverages engineered to help consumers relax. Market projections are also provided.

Printed volume: $1,495; PDF via email: $1,495; $1,795 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,095; $400 per additional user. BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $2,395. Call for multi-user discount prices.

2010 Focus Report - The U.S. Beverage Industry Confronts Economic Challenges
As the beverage industry continues to deal with economic convulsions, Beverage Marketing examines the continued impact of the economic meltdown on the beverage industry. Recent and developing conditions and trends are explored with data provided to illustrate the effect of the economic downturn on previous growth expectations. This report looks at market trends on a category-by-category basis and plots the likely path recovery will take. It also discusses some of the ongoing issues and fundamental changes that may affect the market's future in the aftermath of unprecedented economic shifts.

Printed volume: $2,795; PDF via email: $2,795; $3,095 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $3,395; $400 per additional user. BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $3,695. Call for multi-user discount prices.

2010 Focus Report - Coconut Water in the U.S.
This report provides an overview of an emerging category, measures it in both volume and wholesale dollar sales, covers the top brands and discusses the issues likely to determine what’s next for coconut water. Beverage Marketing's exclusive market projections are also provided.

Printed volume: $1,695; PDF via email: $1,695; $1,995 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,295; $400 per additional user. BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $2,595. Call for multi-user discount prices.

2010 Focus Report - Superfruit Juice in the U.S.
Superfruit juice, a relatively new and vital component of the U.S. fruit beverage marketplace, receives in-depth scrutiny in this report, which concentrates on the impact of antioxidants. It contains data on volume and discussion of brands and trends in this superpremium niche, providing category and brand data as a backdrop for discussion. Beverage Marketing’s exclusive projections on the future of this sub-segment of the fruit beverage sector are also provided.

Printed volume: $2,195; PDF via email: $2,195; $2,495 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,795; $400 per additional user. BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $3,095. Call for multi-user discount prices.

2010 Focus Report - Next Generation Sweeteners
Published for the first time in February 2010, this report examines the non-alcoholic beverage industry's efforts to revitalize the diet segment by using newly formulated sweeteners and blends. The decisions of the leading beverage companies to align themselves with a particular sweetener option are addressed, and the sweetener profile of various brands charted. This report also touches on the technological developments and activities of the leading sweetener companies which are making this sweetener revolution possible and looks at key market drivers including the increased government focus on curbing obesity. Beverage Marketing's projections for the growth of the diet segment within various beverage categories are also provided.

Printed volume: $1,995; PDF via email: $1,995; $2,295 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $2,895. Call for multi-user discount prices.

2009 Focus Report - The Kids' Beverage Market in the U.S.
This report explores the beverages designed especially for youngsters and the dynamics of this special consumer group. It also looks at key attributes of the products created to appeal to them. The size and growth of the Kids' beverage market are charted. Activities and sales of leading brands are discussed.

Printed volume: $1,995; PDF via email: $1,995; $2,395 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,695; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $3,095. Call for multi-user discount prices.

2009 Focus Report - The Future of Liquid Refreshment Beverages in the U.S.
This report explores trends in the industry and makes projections through 2013 for the major and emerging categories. It covers established categories like carbonated soft drinks and developing segments such as energy drinks and soy beverages.

Printed volume: $2,295; PDF via email: $2,295; $2,695 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,995; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $3,395. Call for multi-user discount prices.

2008 Focus Report - Beverage Trends in Casual Dining and Quick-Service Restaurants
This report describes the latest developments in beverage programs at major restaurant chains.

Printed volume: $1,250; PDF via email: $1,250; $1,495 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $1,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $1,895. Call for multi-user discount prices.

2008 Focus Report - The Value-Added Water Market in the U.S.
Variations on the theme of bottled water, including nutrient-enhanced and flavored waters, have entered the U.S. market. This report charts their performance and prospects.

2007 Focus Report - The Sparkling Juice Market in the U.S.
This report examines the current state of U.S. sparkling juice market. It provides an overview of the sub-segments and drivers that will propel growth to 2011.

2007 Focus Report - Next Generation Carbonated Soft Drinks in the U.S.
Though the soda segment as a whole has struggled to grow, the category has not been completely stagnant. This report explores innovative efforts to succeed in today’s – and tomorrow’s – soft drink market.

2007 Focus Report - Developments in Beverage Alcohol
This report examines the latest developments in the U.S. beverage alcohol market, including cross-category competition.

2006 Focus Report - Product Placement and the Beverage Industry
Product placement is a means marketers are increasingly using to reach consumers as new technology and an expanding range of media options makes the conventional television ad a less feasible way to promote brands. This report includes discussion of both beverage alcohol and liquid refreshment beverages and their placement in films, television shows and other media.

2006 Focus Report - The Yogurt Drink Market in the U.S.
This report examines the emergence of yogurt drinks, first placing the fledgling segment in the broad context of the milk and yogurt markets and then providing an overview of the leading companies and brands.

2005 Focus Report - The Global Beverage Industry Confronts Counterfeiting
Counterfeiting costs the global beverage industry millions of dollars each year and endangers the lives of consumers. This report places the subject as it relates to the beverage business in the context of counterfeiting's overall impact on international commerce, and discusses responses to the practice by beverage companies, governments and international organizations.

2005 Focus Report - The Beverage Industry's Response to Obesity
As bottled water and diet carbonated soft drink volumes increase, beverage makers are introducing greater numbers of low- or no-calorie products, contributing to a decrease in the amount of calories consumers receive from beverages. This report covers the latest developments and includes discussion of artificial sweeteners and new products.

2005 Focus Report - Sports Marketing and the Beverage Industry
This report the addresses various sports-related marketing initiatives and the challenges and opportunities presented by sports marketing activities. It discusses the efforts of beverage alcohol and liquid refreshment beverage companies.

2005 Focus Report - The Flavored Water Market: Boom or Bust?
This Focus Report examines a nascent sub-segment of the thriving bottled water market. Much like a conventional market report, this report covers the current market as well as the category's likely future.