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Superfruit juice, a relatively new and vital component of the U.S. fruit beverage marketplace, receives in-depth scrutiny in this report, which concentrates on the impact of antioxidants. It contains data on volume and discussion of brands and trends in this superpremium niche, providing category and brand data as a backdrop for discussion. Beverage Marketing’s exclusive projections on the future of this sub-segment of the fruit beverage sector are also provided.

Printed volume: $2,195; PDF via email: $2,195; $2,495 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $2,795; $400 per additional user. BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $3,095. Call for multi-user discount prices.

The 2010 edition of this report has not yet been published. The samples below are from the prior year's report.

FOCUS REPORT

SUPERPREMIUM JUICE IN THE U.S.: THE IMPACT OF SUPERFRUITS AND ANTIOXIDANTS

The Superpremium Juice Market pg..........1

• Overview pg..........1
• Volume pg..........4
• Per Capita Consumption pg..........7
• Wholesale Dollars pg..........7

The Superpremium Juice Market by Brand pg..........9

• Overview pg..........9
• Odwalla pg..........10
• Naked Juice pg..........14
• POM Wonderful pg..........20
• Bolthouse Farms pg..........23
• Other Brands pg..........25

The Projected Superpremium Juice Market pg..........29

• Overview pg..........29
• Volume pg..........31
• Wholesale Dollars pg..........31

Exhibits pg..........32

EXHIBIT

SUPERPREMIUM JUICE IN THE U.S.: THE IMPACT OF SUPERFRUITS AND ANTIOXIDANTS

1 The U.S. Superpremium Juice Market Volume and Change 2002 — 2008 pg..........32

2 The U.S. Superpremium Juice Market Per Capita Consumption 2002 — 2008 pg..........33

3 The U.S. Superpremium Juice Market Wholesale Dollar Sales and Change 2002 — 2008 pg..........34

4 The U.S. Superpremium Juice Market Volume by Brand 2003 — 2008 pg..........35

5 The U.S. Superpremium Juice Market Share of Volume by Brand 2003 — 2008 pg..........36

6 The U.S. Superpremium Juice Market Change in Volume by Brand 2004 — 2008 pg..........37

7 The U.S. Superpremium Juice Market Wholesale Dollar Sales by Brand 2003 — 2008 pg..........38

8 The U.S. Superpremium Juice Market Share of Wholesale Dollar Sales by Brand 2003 — 2008 pg..........39

9 The U.S. Superpremium Juice Market Change in Wholesale Dollar Sales by Brand 2004 — 2008 pg..........40

10 The Projected U.S. Superpremium Juice Market Volume and Change 2003 — 2013 pg..........41

11 The Projected U.S. Superpremium Juice Market Wholesale Dollar Sales and Change 2003 — 2013 pg..........42