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• BMCDataDirect Internet delivery: 3-user license $1,595;
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This report the addresses various sports-related marketing initiatives and the challenges and opportunities presented by sports marketing activities.  It discusses the efforts of beverage alcohol and liquid refreshment beverage companies.

Printed volume: $1,250; PDF via email: $1,250; $1,495 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $1,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $1,895. Call for multi-user discount prices.

TABLE OF CONTENTS i

INTRODUCTION ii

SPORTS MARKETING AND THE BEVERAGE INDUSTRY

Sports Marketing 1

• Overview 1
• Sports and Mass Media 2
• Sponsorships 3
• Challenges 5
• Opportunities 8

Sports Marketing by Beverage Category 12

• Sports Beverages 12
• Carbonated Soft Drinks 16
• Beer 18

Assessing Sports Marketing Programs 20

Appendix 23

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