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Counterfeiting costs the global beverage industry millions of dollars each year and endangers the lives of consumers. This report places the subject as it relates to the beverage business in the context of counterfeiting's overall impact on international commerce, and discusses responses to the practice by beverage companies, governments and international organizations.

Printed volume: $1,250; PDF via email: $1,250; $1,495 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $1,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $1,895. Call for multi-user discount prices.

TABLE OF CONTENTS i

INTRODUCTION ii

THE GLOBAL BEVERAGE INDUSTRY CONFRONTS COUNTERFEITING

Counterfeiting and Global Business pg..........1

• Overview pg..........1
• The Scope of the Problem pg..........3
  • Costs pg..........3
  • Health and Safety pg..........4
  • Brand-building pg..........5
• International Response pg..........6

Counterfeiting and the Beverage Industry pg..........9

• Overview pg..........9
• Types of Counterfeiting pg..........12
• Combating Counterfeiting pg..........14
• Packaging pg..........14
• High-tech Tools pg..........15
• Legislation, Enforcement and Education pg..........16

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