The Value-Added Water Market in the U.S., revised edition (September 2008)
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Variations on the theme of bottled water, including nutrient-enhanced and flavored waters, have entered the U.S. market. This report charts their performance and prospects.
Printed volume: $1,250; PDF via email: $1,250; $1,495 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $1,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $1,895. Call for multi-user discount prices.
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TABLE OF CONTENTS i
INTRODUCTION iii
FOCUS REPORT
THE VALUE-ADDED WATER MARKET IN THE U.S.
The Bottled Water Market pg..........1
The Value-Added Water Market pg..........4
- Overview pg..........4
- Enhanced Water pg..........7
- Flavored Water pg..........27
- Essence Water pg..........38
- Structured Water pg..........41
Value-Added Water Advertising Expenditures pg..........44
- Expenditures by Brand pg..........44
- Expenditures by Media pg..........45
The Projected Value-Added Water Market pg..........46
Exhibits pg..........49
EXHIBIT
THE VALUE-ADDED WATER MARKET IN THE U.S.
1 U.S. Enhanced Bottled Water Market Estimated Wholesale Dollars by Brand 2002 – 2007 pg..........49
2 U.S. Enhanced Bottled Water Market Share of Estimated Wholesale Dollars by Brand 2002 – 2007 pg..........50
3 U.S. Enhanced Bottled Water Market Change in Estimated Wholesale Dollars by Brand 2003 – 2007 pg..........51
4 U.S. Flavored Bottled Water Market Estimated Wholesale Dollars by Brand 2004 – 2007 pg..........52
5 U.S. Flavored Bottled Water Market Share of Estimated Wholesale Dollars by Brand 2004 – 2007 pg..........53
6 U.S. Flavored Bottled Water Market Change in Estimated Wholesale Dollars by Brand 2005 – 2007 pg..........54
7 Leading Value-Added Bottled Water Brands Advertising Expenditures 2002 – 2007 pg..........55
8 Leading Value-Added Bottled Water Brands Share of Advertising Expenditures 2002 – 2007 pg..........56
9 Leading Value-Added Bottled Water Brands Change in Advertising Expenditures 2003 – 2007 pg..........57
10 Estimated Advertising Expenditures for Value-Added Bottled Water Brands by Media 2002 – 2007 pg..........58
11 Estimated Share of Advertising Expenditures for Value-Added Bottled Water Brands by Media 2002 – 2007 pg..........59
12 Estimated Change in Advertising Expenditures for Value-Added Bottled Water Brands by Media 2003 – 2007 pg..........60
13 Projected Single-Serve Water Market Wholesale Dollar Sales 2002 – 2012 pg..........61
14 Projected Single-Serve Water Market Share of Wholesale Dollar Sales 2002 – 2012 pg..........62
15 Projected Single-Serve Water Market Change in Wholesale Dollar Sales 2003 – 2012 pg..........63
16 Projected Single-Serve Water Market Wholesale Dollar Sales and Compound Annual Growth by Segment 2002 – 2012 pg..........64
