• Book: $1,250
• .PDF via email $1,250
• Both Book & .PDF via email: $1,495
• BMCDataDirect Internet delivery: 3-user license $1,595;
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• BMCDataDirect Internet delivery: 3-user license + Book: $1,895
• Multi-user CD (via corporate intranet/network server)
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Though the soda segment as a whole has struggled to grow, the category has not been completely stagnant.  This report explores innovative efforts to succeed in today’s – and tomorrow’s – soft drink market.

Printed volume: $1,250; PDF via email: $1,250; $1,495 for both. BMCDataDirect Internet delivery: 3-user license (PDF and Word): $1,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license (PDF and Word) plus one printed volume $1,895. Call for multi-user discount prices.

TABLE OF CONTENTS i

INTRODUCTION ii

NEXT GENERATION CARBONATED SOFT DRINKS IN THE U.S.

• Next Generation CSDs pg..........1
• Overview pg..........1
• Trends pg..........4
• Packaged and Fountain Volume pg..........5
• Regular and Diet Volume pg..........5
• Volume by Container Type pg..........6
• National Brands and Private Label Volume pg..........6
• Innovation and the Future pg..........7

Exhibits pg..........28

EXHIBIT

NEXT GENERATION CARBONATED SOFT DRINKS IN THE U.S.

1 Projected U.S. Soft Drink Market Volume and Per Capita Consumption 2006 – 2011 pg..........29

2 Projected U.S. Soft Drink Market Compound Annual Growth 1980 – 2011 pg..........30

3 Projected U.S. Soft Drink Market Packaged and Fountain Volume and Share 1980 – 2011 pg..........31

4 Projected U.S. Soft Drink Market Packaged and Fountain Compound Annual Growth 1985 – 2011 pg..........32

5 Projected U.S. Soft Drink Market Regular and Diet Volume and Share 1991 – 2011 pg..........33

6 Projected U.S. Soft Drink Market Regular and Diet Compound Annual Growth 1990 – 2011 pg..........34

7 Projected U.S. Soft Drink Market Volume by Container Type 1980 – 2011 pg..........35

8 Projected U.S. Soft Drink Market Share by Container Type 1980 – 2011 pg..........36

9 Projected U.S. Soft Drink Market Compound Annual Growth by Container Type 1985 – 2011 pg..........37

10 Projected U.S. Soft Drink Market National Brands vs. Private Label Volume and Share 1993 – 2011 pg..........38

11 Projected U.S. Soft Drink Market National Brands vs. Private Label Growth 1994 – 2011 pg..........39