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This report examines the latest developments in the U.S. beverage alcohol market, including cross-category competition.

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FOCUS REPORT

DEVELOPMENTS IN BEVERAGE ALCOHOL IN THE U.S.

The U.S. Beverage Alcohol Market pg..........1

• Overview pg..........1
• New Products pg..........5

The U.S. Beer Market pg..........6

• Overview pg..........6
• Volume pg..........9
• Per Capita Consumption pg..........14
• Growth pg..........15

The U.S. Distilled Spirits Market pg..........16

• Overview pg..........16
• Volume pg..........17
• Growth pg..........20
• Sales by Tier pg..........21
• Per Capita Consumption pg..........22

The U.S. Wine Market pg..........24

• Overview pg..........24
• Volume pg..........26
• Growth pg..........28
• Per Capita Consumption pg..........29

The Projected U.S. Beverage Alcohol Market pg..........30

• Overview pg..........30
• Beer pg..........30
• Distilled Spirits pg..........33
• Wine pg..........34

Exhibits pg..........35

EXHIBIT

DEVELOPMENTS IN BEVERAGE ALCOHOL IN THE U.S.

1 U.S. Beer Market Volume 1965 – 2006 pg..........35

2 U.S. Beer Market Change in Volume 1976 – 2006 pg..........36

3 U.S. Beer Market Domestic and Imported Volume, Share and Growth 1988 – 2006 pg..........37

4 U.S. Beer Market Per Capita Consumption 1965 – 2006 pg..........38

5 U.S. Beer Market Compound Annual Growth 1982 – 2006 pg..........39

6 U.S. Distilled Spirits Market Volume and Growth 1950 – 2006 pg..........40

7 U.S. Distilled Spirits Market Consumption by Category 2001 – 2006 pg..........41

8 U.S. Distilled Spirits Market Share of Consumption by Category 2001 – 2006 pg..........42

9 U.S. Distilled Spirits Market Change in Consumption by Category 2002 – 2006 pg..........43

10 U.S. Distilled Spirits Market Growth 1955 – 2006 pg..........44

11 U.S. Distilled Spirits Market Sales by Tier 2001 – 2006 pg..........45

12 U.S. Distilled Spirits Market Change in Sales by Tier 2002 – 2006 pg..........46

13 U.S. Distilled Spirits Market Sales by Segment and Tier 2004 – 2006 pg..........47

14 U.S. Distilled Spirits Market Share of Sales by Segment and Tier 2004 – 2006 pg..........48

15 U.S. Distilled Spirits Market Change in Sales by Segment and Tier 2005 – 2006 pg..........49

16 U.S. Distilled Spirits Market Per Capita Consumption 1950 – 2006 pg..........50

17 U.S. Wine Market Volume and Growth 1950 – 2006 pg..........51

18 U.S. Wine Market Consumption by Segment 2001 – 2006 pg..........52

19 U.S. Wine Market Share of Consumption by Segment 2001 – 2006 pg..........53

20 U.S. Wine Market Change in Consumption by Segment 2002 – 2006 pg..........54

21 U.S. Wine Market Compound Annual Growth 1955 – 2006 pg..........55

22 U.S. Wine Market Per Capita Consumption 1950 – 2006 pg..........56

23 The Projected U.S. Beer Market Volume, Sales and Compound Annual Growth 2006 – 2011 pg..........57

24 The Projected U.S. Distilled Spirits Market Volume, Sales and Compound Annual Growth 2006 – 2011 pg..........58

25 The Projected U.S. Wine Market Volume, Sales and Compound Annual Growth 2006 – 2011 pg..........59