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Published for the first time in February 2010, this report examines the non-alcoholic beverage industry's efforts to revitalize the diet segment by using newly formulated sweeteners and blends. The decisions of the leading beverage companies to align themselves with a particular sweetener option are addressed, and the sweetener profile of various brands charted. This report also touches on the technological developments and activities of the leading sweetener companies which are making this sweetener revolution possible and looks at key market drivers including the increased government focus on curbing obesity. Beverage Marketing's projections for the growth of the diet segment within various beverage categories are also provided.

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