-The Multiple Beverage Marketplace in the U.S.

-Organic Beverages in the U.S.

-The Multiple Beverage Marketplace in Canada

-The Global Multiple Beverage Marketplace

Also Available:

-The Multiple Beverage Marketplace in Japan, 2009 edition

-The Multiple Beverage Marketplace in Mexico, 2008 edition

-The Multiple Beverage Marketplace in India, 2008 edition

-The Multiple Beverage Marketplace in China, 2008 edition

2008 The Multiple Beverage Marketplace in Mexico (February 2009)

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  • Book: $5,895
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This study highlights country trends, opportunities and drawbacks for nine beverage categories: beer, bottled water, carbonated soft drinks, coffee, distilled spirits, fruit beverages, milk, tea and wine. It covers the major segments of the commercial beverage industry, including volume figures for each, and identifies trends. Additionally, it projects each category through 2012.

More than 150 pages, with extensive text, graphs, charts and tables. Printed volume $5,895; single-user CD $6,095; $6,395 for both.  BMCDataDirect Internet delivery: 3-user license $6,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $6,895. Call for multi-user discount prices.





CHAPTER

1. THE MEXICAN BEVERAGE MARKET

The National Beverage Market pg..........1

  • Overview pg..........1
  • Beer pg..........8
  • Bottled Water pg..........8
  • Carbonated Soft Drinks pg..........9
  • Coffee pg..........9
  • Distilled Spirits pg..........10
  • Fruit Beverages pg..........10
  • Milk pg..........11
  • Tea pg..........11
  • Wine pg..........12

Exhibits pg..........13

2. THE MEXICAN BEER MARKET

The National Beer Market pg..........17

  • Overview pg..........17
  • Volume pg..........27
  • Per Capita Consumption pg..........28

Exhibits pg..........29

3. THE MEXICAN BOTTLED WATER MARKET

The National Bottled Water Market pg..........31

  • Overview pg..........31
  • Volume pg..........36
  • Per Capita Consumption pg..........37

Exhibits pg..........38

4. THE MEXICAN CARBONATED SOFT DRINK MARKET

The National Carbonated Soft Drink Market pg..........40

  • Overview pg..........40
  • Volume pg..........47
  • Per Capita Consumption pg..........48
  • Leading Companies' Market Shares pg..........48

Exhibits pg..........49

5. THE MEXICAN COFFEE MARKET

The National Coffee Market pg..........52

  • Overview pg..........52
  • Volume pg..........59
  • Per Capita Consumption pg..........60

Exhibits pg..........61

6. THE MEXICAN DISTILLED SPIRITS MARKET

The National Distilled Spirits Market pg..........63

  • Overview pg..........63
  • Volume pg..........69
  • Per Capita Consumption pg..........70

Exhibits pg..........71

7. THE MEXICAN FRUIT BEVERAGE MARKET

The National Fruit Beverage Market pg..........73

  • Overview pg..........73
  • Volume pg..........74
  • Per Capita Consumption pg..........75
  • Leading Companies' Market Shares pg..........76
  • Packaging Types pg..........78

Exhibits pg..........80

8. THE MEXICAN MILK MARKET

The National Milk Market pg..........84

  • Overview pg..........84
  • Volume pg..........87
  • Per Capita Consumption pg..........88

Exhibits pg..........90

9. THE MEXICAN TEA MARKET

The National Tea Market pg..........92

  • Overview pg..........92
  • Volume pg..........93
  • Per Capita Consumption pg..........94

Exhibits pg..........95

10. THE MEXICAN WINE MARKET

The National Wine Market pg..........97

  • Overview pg..........97
  • Volume pg..........102
  • Per Capita Consumption pg..........103

Exhibits pg..........105

11. THE LEADING MEXICAN BEVERAGE COMPANIES AND THEIR BRANDS

The Leading Companies pg..........107

  • Overview pg..........107

Grupo Modelo

  • Overview pg..........108
  • Marketing pg..........111

FEMSA

  • Overview pg..........114
  • Marketing pg..........119

Pepsi Bottling Group

  • Overview pg..........123
  • Marketing pg..........126

PepsiCo

  • Overview pg..........127
  • Marketing pg..........129

Coca–Cola Company

  • Overview pg..........130
  • Marketing pg..........134

12. THE PROJECTED MEXICAN BEVERAGE MARKET

The Projected National Beverage Market by Category pg..........135

  • Overview pg..........135
  • Beer pg..........138
  • Bottled Water pg..........139
  • Carbonated Soft Drinks pg..........141
  • Coffee pg..........142
  • Distilled Spirits pg..........143
  • Fruit Beverages pg..........143
  • Milk pg..........144
  • Tea pg..........145
  • Wine pg..........146

Exhibits pg..........148

EXHIBIT

1. THE MEXICAN BEVERAGE MARKET

1.1 Mexican Beverage Market Volume by Category 2002 – 2007 pg..........13

1.2 Mexican Beverage Market Share of Volume by Category 2002 – 2007 pg..........14

1.3 Mexican Beverage Market Change in Volume by Category 2003 – 2007 pg..........15

1.4 Mexican Beverage Market Per Capita Consumption by Category 2002 – 2007 pg..........16

2. THE MEXICAN BEER MARKET

2.5 Mexican Beer Market Volume and Growth 1995 – 2007 pg..........29

2.6 Mexican Beer Market Per Capita Consumption 1995 – 2007 pg..........30

3. THE MEXICAN BOTTLED WATER MARKET

3.7 Mexican Bottled Water Market Volume and Growth 2000 – 2007 pg..........38

3.8 Mexican Bottled Water Market Per Capita Consumption 2000 – 2007 pg..........39

4. THE MEXICAN CARBONATED SOFT DRINK MARKET

4.9 Mexican Carbonated Soft Drink Market Volume and Growth 1999 – 2007 pg..........49

4.10 Mexican Carbonated Soft Drink Market Per Capita Consumption 1999 – 2007 pg..........50

4.11 Mexican Carbonated Soft Drink Market Estimated Share of Volume by Company 2001 – 2007 pg..........51

5. THE MEXICAN COFFEE MARKET

5.12 Mexican Coffee Market Volume and Growth 1995 – 2007 pg..........61

5.13 Mexican Coffee Market Per Capita Consumption 1995 – 2007 pg..........62

6. THE MEXICAN DISTILLED SPIRITS MARKET

6.14 Mexican Distilled Spirits Market Volume and Growth 1995 – 2007 pg..........71

6.15 Mexican Distilled Spirits Market Per Capita Consumption 1995 – 2007 pg..........72

7. THE MEXICAN FRUIT BEVERAGE MARKET

7.16 Mexican Fruit Beverage Market Volume and Growth 1995 – 2007 pg..........80

7.17 Mexican Fruit Beverage Market Per Capita Consumption 1995 – 2007 pg..........81

7.18 Mexican Fruit Beverage Market Estimated Share of Volume by Company 2007 pg..........82

7.19 Mexican Fruit Beverage Market Estimated Share of Volume by Container Type 2001 – 2006 pg..........83

8. THE MEXICAN MILK MARKET

8.20 Mexican Fluid Milk Market Volume and Growth 1994 – 2007 pg..........90

8.21 Mexican Fluid Milk Market Per Capita Consumption 1994 – 2007 pg..........91

9. THE MEXICAN TEA MARKET

9.22 Mexican Tea Market Volume and Growth 1995 – 2007 pg..........95

9.23 Mexican Tea Market Per Capita Consumption 1995 – 2007 pg..........96

10. THE MEXICAN WINE MARKET

10.24 Mexican Wine Market Volume and Growth 1995 – 2007 pg..........105

10.25 Mexican Wine Market Per Capita Consumption 1995 – 2007 pg..........106

12. THE PROJECTED MEXICAN BEVERAGE MARKET

12.26 Projected Mexican Beverage Market Volume by Category 2007 – 2012 pg..........148

12.27 Projected Mexican Beverage Market Share of Volume by Category 2007 – 2012 pg..........149

12.28 Projected Mexican Beverage Market Compound Annual Growth by Category 2007 – 2012 pg..........150

12.29 Projected Mexican Beverage Market Per Capita Consumption by Category 2007 – 2012 pg..........151