2010 The Multiple Beverage Marketplace in the U.S. (May 2010)

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PUT THE U.S. MARKET IN PERSPECTIVE. This comprehensive report covers the entire U.S. commercial beverage industry and includes data on wholesale sales as well as volume, growth and per capita consumption. It offers key trends and statistics across eleven U.S. beverage types and discusses key trends and new products. It also contains Beverage Marketing's exclusive five-year projections for each category. NEW IN 2010: Now features expanded coverage of value-added bottled water.

More than 200 pages, with extensive text, graphs, charts and tables. Printed volume $5,995; single-user CD $5,995; $6,395 for both.  BMCDataDirect Internet delivery: 3-user license $6,595; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $6,995. Call for multi-user discount prices.

1. THE U.S. BEVERAGE MARKET

The National Beverage Market pg..........1

• Overview pg..........1
• New Products pg..........7
• Non–Alcoholic Trends pg..........8
• Alcoholic Trends pg..........12

The National Beverage Market by Category pg..........13

• Beer pg..........13
• Bottled Water pg..........13
• Carbonated Soft Drinks pg..........14
• Coffee pg..........15
• Distilled Spirits pg..........15
• Energy Drinks pg..........16
• Fruit Beverages pg..........17
• Milk pg..........17
• Sports Beverages pg..........18
• Tea pg..........18
• Value–Added Water pg..........19
• Wine pg..........20

Exhibits pg..........21

2. THE U.S. BEER MARKET

The National Beer Market pg..........31

• Overview pg..........31
• Volume pg..........32
• Per Capita Consumption pg..........34
• Growth pg..........35

Exhibits pg..........37

3. THE U.S. BOTTLED WATER MARKET

The National Bottled Water Market pg..........41

• Overview pg..........41
• Volume pg..........43
• Per Capita Consumption pg..........44
• Volume by Segment pg..........46
• Wholesale Dollar Sales pg..........49
• Prices pg..........49

Exhibits pg..........50

4. THE U.S. CARBONATED SOFT DRINK MARKET

The National Carbonated Soft Drink Market pg..........59

• Overview pg..........59
• Volume pg..........67
• Per Capita Consumption pg..........68
• Growth pg..........69

Exhibits pg..........70

5. THE U.S. COFFEE MARKET

The National Coffee Market pg..........73

• Overview pg..........73
• Per Capita Consumption pg..........79

The National RTD Coffee Market pg..........80

• Overview pg..........80

Exhibits pg..........84

6. THE U.S. DISTILLED SPIRITS MARKET

The National Distilled Spirits Market pg..........89

• Overview pg..........89
• Volume pg..........90
• Growth pg..........95
• Sales by Tier pg..........95
• Per Capita Consumption pg..........97

Exhibits pg..........98

7. THE U.S. ENERGY DRINK MARKET

The National Energy Drink Market pg..........109

• Overview pg..........109
• Volume and Dollars pg..........117
• Per Capita Consumption pg..........118

Exhibits pg..........119

8. THE U.S. FRUIT BEVERAGE MARKET

The National Fruit Beverage Market pg..........121

• Overview pg..........121
• Volume pg..........123
• Retail Dollar Sales pg..........125
• Per Capita Consumption pg..........126

Exhibits pg..........129

9. THE U.S. MILK MARKET

The National Milk Market pg..........139

• Overview pg..........139
• Volume pg..........143
• Per Capita Consumption pg..........144
• Growth pg..........145

Exhibits pg..........146

10. THE U.S. SPORTS BEVERAGE MARKET

The National Sports Beverage Market pg..........149

• Overview pg..........149
• Volume and Dollars pg..........154
• Per Capita Consumption pg..........155

Exhibits pg..........156

11. THE U.S. TEA MARKET

The National Tea Market pg..........159

• Overview pg..........159
• Volume by Segments pg..........178
• Per Capita Consumption pg..........181

Exhibits pg..........183

12. THE U.S. WINE MARKET

The National Wine Market pg..........187

• Overview pg..........187
• Volume pg..........189
• Growth pg..........191
• Per Capita Consumption pg..........192

Exhibits pg..........193

13. THE PROJECTED U.S. BEVERAGE MARKET

The Projected National Beverage Market pg..........199

• Overview pg..........199

The Projected National Beverage Market by Category pg..........206

• Beer pg..........206
• Bottled Water pg..........206
• Carbonated Soft Drinks pg..........207
• Coffee pg..........208
• Distilled Spirits pg..........208
• Energy Drinks pg..........209
• Fruit Beverages pg..........210
• Milk pg..........210
• Sports Beverages pg..........211
• Tea pg..........212
• Value–Added Water pg..........212
• Wine pg..........213

Exhibits pg..........214

EXHIBIT

1. THE U.S. BEVERAGE MARKET

1.1 U.S. Beverage Market Volume by Category 2004 – 2009 pg..........21

1.2 U.S. Beverage Market Share of Volume by Category 2004 – 2009 pg..........22

1.3 U.S. Beverage Market Change in Volume by Category 2005 – 2009 pg..........23

1.4 U.S. Beverage Market Producers' Sales by Category 2004 – 2009 pg..........24

1.5 U.S. Beverage Market Shares of Producers' Sales by Category 2004 –2009 pg..........25

1.6 U.S. Beverage Market Change in Producers' Sales by Category 2005 – 2009 pg..........26

1.7 U.S. Beverage Market Per Capita Consumption by Category 2004 – 2009 pg..........27

1.8 U.S. Beverage Market New Product Introductions by Category 2004 – 2009 pg..........28

1.9 U.S. Beverage Market Share of New Product Introductions by Category 2004 – 2009 pg..........29

1.10 U.S. Beverage Market Change in New Product Introductions by Category 2005 – 2009 pg..........30

2. THE U.S. BEER MARKET

2.11 U.S. Beer Market Volume 1965 – 2009 pg..........37

2.12 U.S. Beer Market Change in Volume 1976 – 2009 pg..........38

2.13 U.S. Beer Market Per Capita Consumption 1965 – 2009 39

2.14 U.S. Beer Market Compound Annual Growth 1982 – 2009 pg..........pg..........40

3. THE U.S. BOTTLED WATER MARKET

3.15 U.S. Bottled Water Market Volume, Growth and Per Capita Consumption 1976 – 2009 pg..........50

3.16 U.S. Bottled Water Market Non–Sparkling, Sparkling and Import Volume 1976 – 2009 pg..........51

3.17 U.S. Bottled Water Market Volume by Segment 1976 – 2009 pg..........52

3.18 U.S. Bottled Water Market Share of Volume by Segment 1976 – 2009 pg..........53

3.19 U.S. Bottled Water Market Change in Volume by Segment 1977 – 2009 pg..........54

3.20 U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2009 pg..........55

3.21 U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2009 pg..........56

3.22 U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2009 pg..........57

3.23 U.S. Bottled Water Market Estimated Wholesale Dollars, Volume and Price 2009 pg..........58

4. THE U.S. CARBONATED SOFT DRINK MARKET

4.24 U.S. Soft Drink Market Volume and Change 1960 – 2009 pg..........70

4.25 U.S. Soft Drink Market Per Capita Consumption 1970 – 2009 pg..........71

4.26 U.S. Soft Drink Market Compound Annual Growth 1970 – 2009 pg..........72

5. THE U.S. COFFEE MARKET

5.27 Global Green Coffee Market Volume and Change 1994 – 2009 pg..........84

5.28 U.S. Coffee Market Estimated Volume and Change 1983 – 2009 pg..........85

5.29 U.S. Coffee Market Per Capita Consumption 1983 – 2009 pg..........86

5.30 U.S. RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2009 pg..........87

5.31 U.S. RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2009 pg..........88

6. THE U.S. DISTILLED SPIRITS MARKET

6.32 U.S. Distilled Spirits Market Volume and Change 1950 – 2009 pg..........98

6.33 U.S. Distilled Spirits Market Consumption by Category 2004 – 2009 pg..........99

6.34 U.S. Distilled Spirits Market Share of Consumption by Category 2004 – 2009 pg..........100

6.35 U.S. Distilled Spirits Market Change in Consumption by Category 2005 – 2009 pg..........101

6.36 U.S. Distilled Spirits Market Growth 1955 – 2009 pg..........102

6.37 U.S. Distilled Spirits Market Sales by Tier 2004 – 2009 pg..........103

6.38 U.S. Distilled Spirits Market Change in Sales by Tier 2005 – 2009 pg..........104

6.39 U.S. Distilled Spirits Market Sales by Segment and Tier 2007 – 2009 pg..........105

6.40 U.S. Distilled Spirits Market Share of Sales by Segment and Tier 2007 – 2009 pg..........106

6.41 U.S. Distilled Spirits Market Change in Sales by Segment and Tier 2008 – 2009 pg..........107

6.42 U.S. Distilled Spirits Market Per Capita Consumption 1950 – 2009 pg..........108

7. THE U.S. ENERGY DRINK MARKET

7.43 U.S. Energy Drink Market Wholesale Dollars and Volume 1997 – 2009 pg..........119

7.44 U.S. Energy Drink Market Per Capita Consumption 1997 – 2009 pg..........120

8. THE U.S. FRUIT BEVERAGE MARKET

8.45 U.S. Fruit Beverage Market Volume and Change 1980 – 2009 pg..........129

8.46 U.S. Fruit Beverage Market Segments Volume 2004 – 2009 pg..........130

8.47 U.S. Fruit Beverage Market Segments Share of Volume 2004 – 2009 pg..........131

8.48 U.S. Fruit Beverage Market Segments Change in Volume 2005 – 2009 pg..........132

8.49 U.S. Fruit Beverage Market Total Retail Dollars and Change 1982 – 2009 pg..........133

8.50 U.S. Fruit Beverage Market Segments Estimated Retail Dollar Sales 1982 – 2009 pg..........134

8.51 U.S. Fruit Beverage Market Segments Share of Retail Dollar Sales 1982 – 2009 pg..........135

8.52 U.S. Fruit Beverage Market Segments Change in Retail Dollar Sales 1991 – 2009 pg..........136

8.53 U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2009 pg..........137

8.54 U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2009 pg..........138

9. THE U.S. MILK MARKET

9.55 U.S. Fluid Milk Market Volume, Weight and Change 1975 – 2009 pg..........146

9.56 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2009 pg..........147

9.57 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2009 pg..........148

10. THE U.S. SPORTS BEVERAGE MARKET

10.58 U.S. Sports Beverage Market Wholesale Dollars and Volume 1985 – 2009 pg..........156

10.59 U.S. Sports Beverage Market Change in Dollars and Volume 1986 – 2009 pg..........157

10.60 U.S. Sports Beverage Market Per Capita Consumption 1985 – 2009 pg..........158

11. THE U.S. TEA MARKET

11.61 U.S. Tea Market Estimated Consumption by Segment 2004 – 2009 pg..........183

11.62 U.S. Tea Market Share of Consumption by Segment 2004 – 2009 pg..........184

11.63 U.S. Tea Market Change in Consumption by Segment 2005 – 2009 pg..........185

11.64 U.S. Tea Market Per Capita Consumption by Segment 2004 – 2009 pg..........186

12. THE U.S. WINE MARKET

12.65 U.S. Wine Market Volume and Change 1950 – 2009 pg..........193

12.66 U.S. Wine Market Consumption by Segment 2004 – 2009 pg..........194

12.67 U.S. Wine Market Share of Consumption by Segment 2004 – 2009 pg..........195

12.68 U.S. Wine Market Change in Consumption by Segment 2005 – 2009 pg..........196

12.69 U.S. Wine Market Compound Annual Growth 1955 – 2009 pg..........197

12.70 U.S. Wine Market Per Capita Consumption 1950 – 2009 pg..........198

13. THE PROJECTED U.S. BEVERAGE MARKET

13.71 Projected U.S. Beverage Market Volume by Category 2009 – 2014 pg..........214

13.72 Projected U.S. Beverage Market Share of Volume by Category 2009 – 2014 pg..........215

13.73 Projected U.S. Beverage Market Producers' Sales by Category 2009 – 2014 pg..........216

13.74 Projected U.S. Beverage Market Share of Producers' Sales by Category 2009 – 2014 pg..........217

13.75 Projected U.S. Beverage Market Compound Annual Growth by Category 2009 – 2014 pg..........218

13.76 Projected U.S. Beverage Market Per Capita Consumption by Category 2009 – 2014 pg..........219