2010 Up-and-Coming Beverage Categories and Companies in the U.S. (Summer)

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• BMCDataDirect Internet delivery: 3-user license + Book: $8,595
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WHAT'S NEW. In this "value set" Beverage Marketing combines two separate reports (Up-and-Coming Beverage Companies and Up-and-Coming Beverage Categories) into a single report that scrutinizes the always-changing marketplace and identifies emerging non-alcoholic beverage categories and companies of growing significance. This report describes what could be the next big thing. It also provides an overview of defining trends spurring development of the new categories and looks at the fast-growing liquid refreshment beverage companies, documenting their performance and indicating what makes them noteworthy. Profiles of emerging companies include volume and sales data as well as key personnel and contact information.

More than 150 pages, with extensive text, graphs, charts and tables. Printed volume $7,595; single-user CD $7,595; $7,995 for both.  BMCDataDirect Internet delivery: 3-user license $8,195; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $8,595. Call for multi-user discount prices.

The 2010 edition of this report has not yet been published. The samples below are from the prior year's reports.

TABLE OF CONTENTS i

INTRODUCTION ii

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CHAPTER

1. THE UP–AND–COMING BEVERAGE CATEGORIES

Emerging Non–Alcoholic Beverage Segments pg..........1

2. UP–AND–COMING BEVERAGE CATEGORIES IN THE U.S.

High–End Water pg..........8

Premium Kids' Beverages pg..........18

Premium Sodas pg..........27

Enhanced Water pg..........36

Premium Ready–to–Drink Teas pg..........46

Coconut Water pg..........57

Essence Waters pg..........62

Kombucha pg..........67

Superfruit Juices pg..........72

RTD Protein Drinks pg..........81

Energy Shots pg..........87

Functional Beverages pg..........90

Mate pg..........102

Probiotics pg..........106

Healthy Energy Drinks pg..........113

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CHAPTER

1. THE UP–AND–COMING BEVERAGE MARKETPLACE

Non–Alcoholic Beverages pg..........1

Developments pg..........1

2. UP–AND–COMING BEVERAGE COMPANIES AND BRANDS BY CATEGORY

Bottled Water

Activate Drinks pg..........9

AMI Group pg..........11

Balance Water pg..........14

Give Water pg..........17

Hint pg..........19

Iceland Spring pg..........23

Icelandic Glacial pg..........26

Metromint pg..........29

Mountain Valley pg..........32

O Water pg..........36

Skinny Water pg..........39

Snow pg..........41

Talking Rain pg..........44

Voss pg..........47

Y Water pg..........49

Carbonated Soft Drinks

Big Red pg..........52

Bionade pg..........55

Boylan's pg..........57

Cheerwine pg..........60

Cricket Cola pg..........62

Dry Soda pg..........65

Fentimans pg..........67

Fizzy Lizzy pg..........69

Grown Up Soda pg..........71

Jones Soda pg..........74

Maine Root pg..........79

Reed's pg..........81

Steaz pg..........84

Thomas Kemper pg..........88

Twelve pg..........91

Energy Drinks

5 Hour Energy pg..........93

Attitude pg..........96

Bawls pg..........98

Brain–Twist pg..........102

FRS pg..........106

Hydrive pg..........109

Rockstar pg..........112

Xyience pg..........117

Fruit Beverages

Crayons pg..........120

Evolution pg..........123

Fruit 66 pg..........124

Gojilania pg..........126

Ooba pg..........128

Purity Organic pg..........131

Sambazon pg..........133

Sun Shower pg..........136

Sunny D pg..........139

The Switch pg..........142

Zola Açaí pg..........144

Health and Wellness Beverages

Adina Holistics pg..........147

Cell–nique pg..........150

Celsius pg..........152

Function Drinks pg..........155

Joint Juice pg..........159

Neuro pg..........162

ONE pg..........164

Vita Coco pg..........167

Zico pg..........169

Protein Drinks

Mix1 pg..........172

Muscle Milk pg..........174

Ready–to–Drink Tea

Cha Dao pg..........178

Guayaki pg..........180

Harney & Sons pg..........183

Herbal Mist pg..........185

High Country Kombucha pg..........187

Inko's pg..........188

Kombucha Wonder Drink pg..........191

New Leaf pg..........193

Sweet Leaf pg..........196

Venga pg..........200