Report Catalog - Bottled Water in the U.S.

2010 Bottled Water in the U.S. (Summer)

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A BRAND NEW AGE. Beverage Marketing's definitive report on the second largest beverage category by volume considers every aspect of this changing category and its competitive circumstances. Its detailed analysis covers regional and state markets as well as packaging, distribution, advertising, demographics and more. NEW IN 2010: Now includes a chapter on home and office delivery.

More than 350 pages, with extensive text, charts, graphs and tables. Printed volume $5,795; single-user CD $5,795; $6,195 for both. BMCDataDirect Internet delivery: 3-user license $6,395; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $6,795. Call for multi-user discount prices.

TABLE OF CONTENTS i

TABLE OF EXHIBITS v

DEFINITIONS USED IN THIS REPORT xi

INTRODUCTION xiii

CHAPTER

1. THE U.S. BOTTLED WATER MARKET

The Global Bottled Water Market pg..........1

The National Bottled Water Market pg..........2

Overview pg..........2

Volume pg..........3

Per Capita Consumption pg..........4

Volume by Segment pg..........5

Wholesale Dollar Sales pg..........6

Prices pg..........6

Seasonality pg..........7

Recent Trends in the Bottled Water Market pg..........7

Exhibits pg..........14

2. THE REGIONAL AND STATE BOTTLED WATER MARKETS

Regional Bottled Water Markets pg..........25

Overview pg..........25

Non–Sparkling Water pg..........27

Sparkling Water pg..........28

Per Capita Consumption pg..........30

State Bottled Water Markets pg..........34

Overview pg..........34

The Leading States pg..........34

Per Capita Consumption pg..........35

Exhibits pg..........36

3. THE HOD WATER MARKET

Home– and Office–Delivered Bottled Water pg..........53

Overview pg..........53

Leading Companies and Brands pg..........57

Number of Coolers pg..........57

Exhibits pg..........59

4. THE IMPORTED BOTTLED WATER MARKET

Imported Bottled Water pg..........69

Overview pg..........69

Volume pg..........70

Volume of Imports by Origin pg..........71

Regions of Origin pg..........71

Countries of Origin pg..........72

Value of Imports by Origin pg..........74

Regions of Origin pg..........74

Countries of Origin pg..........74

Dollars Per Gallon pg..........76

Imported Volume by Type pg..........78

Imported Sparkling and Non–Sparkling Water pg..........78

Exhibits pg..........79

5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING

Bottled Water Volume by Distribution Channel pg..........97

Non–Sparkling Volume by Distribution Channel pg..........101

Domestic Sparkling Volume by Distribution Channel pg..........103

Imported Volume by Distribution Channel pg..........104

Off–Premise Retail Non–Sparkling Share by Outlet pg..........105

Bottled Water Dollar Sales by Distribution Channel pg..........106

Bottled Water Dollar Sales by Channel & Water Type pg..........108

Bottled Water Sales Average Price Per Gallon pg..........109

Non–Sparkling pg..........109

Domestic Sparkling pg..........109

Imports pg..........110

Percentage on Feature and Display pg..........110

Average Price in Supermarkets pg..........110

Exhibits pg..........111

6. BOTTLED WATER PACKAGING

Bottled Water Packaging Developments pg..........129

Non–Sparkling Volume by Container Type pg..........132

Non–Sparkling Volume by Container Size and Channel pg..........133

Sparkling Volume by Container Type pg..........136

Exhibits pg..........137

7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS

The Leading Companies and Their Brands pg..........149

Nestlé Waters North America, Inc. pg..........152

Poland Spring pg..........158

Arrowhead pg..........161

Deer Park pg..........163

Ozarka pg..........163

Zephyrhills pg..........164

Ice Mountain pg..........164

Nestlé Pure Life pg..........165

Perrier pg..........167

Calistoga pg..........169

Re–source pg..........170

PepsiCo, Inc. pg..........171

Aquafina pg..........171

Ethos pg..........175

Coca–Cola Company pg..........177

Dasani pg..........178

Aquarius Spring pg..........183

DS Waters Enterprises pg..........185

McKesson Brands pg..........187

Suntory Brands pg..........189

Danone Waters of America pg..........192

Evian pg..........193

CG Roxane LLC pg..........195

Alpine Spring pg..........195

Culligan International pg..........197

Dr Pepper Snapple Group, Inc. pg..........200

Crystal Rock pg..........202

Glacier Water Services, Inc. pg..........209

The PET Water Market pg..........212

The Leading Imported Bottled Water Brands pg..........213

Evian pg..........213

Fiji pg..........213

San Pellegrino pg..........216

Perrier pg..........216

Volvic pg..........217

Acqua Panna pg..........217

Apollinaris pg..........217

Voss pg..........218

Iceland Spring pg..........218

The Leading Bottled Water Brands by Channel pg..........219

Exhibits pg..........220

8. THE U.S. CLUB SODA AND SELTZER WATER MARKET

Club Soda and Seltzer Water pg..........241

Overview pg..........241

Volume pg..........241

Club Soda and Seltzer Water Companies and Brands pg..........243

Overview pg..........243

Vintage pg..........244

Canada Dry pg..........244

Schweppes pg..........245

Seagram pg..........245

Exhibits pg..........246

9. BOTTLED WATER BY SOURCE

Purified and Spring Water pg..........253

Overview pg..........253

Volume pg..........254

Exhibits pg..........255

10. BOTTLED WATER ADVERTISING EXPENDITURES

Bottled Water Advertising pg..........259

Overview pg..........259

Domestic Brands pg..........262

Imported Brands pg..........263

Bottled Water Advertising by Media pg..........265

Exhibits pg..........267

11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER

Users of Bottled Waters in the U.S. pg..........279

Overview pg..........279

Comparative Demographics of Bottled Water Brands pg..........283

Exhibits pg..........286

12. THE PROJECTED U.S. BOTTLED WATER MARKET

The Projected National Bottled Water Market pg..........291

Overview pg..........291

Per Capita Consumption pg..........292

Volume by Segments pg..........293

Volume by Distribution Channels pg..........295

Sparkling and Imported Waters pg..........297

Exhibits pg..........298

APPENDIX

A. U.S. Population by Region 1976 – 2009 pg..........311

EXHIBIT

1. THE U.S. BOTTLED WATER MARKET

1.1 Global Bottled Water Market Consumption and Annual Change 1996 – 2009 pg..........14

1.2 U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1976 – 2009 pg..........15

1.3 U.S. Bottled Water Market Non–Sparkling, Sparkling & Import Gallonage 1976 – 2009 pg..........16

1.4 U.S. Bottled Water Market Gallonage by Segment 1976 – 2009 pg..........17

1.5 U.S. Bottled Water Market Share of Gallonage by Segment 1976 – 2009 pg..........18

1.6 U.S. Bottled Water Market Change in Gallonage by Segment 1977 – 2009 pg..........19

1.7 U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2009 pg..........20

1.8 U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2009 pg..........21

1.9 U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2009 pg..........22

1.10 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2009 pg..........23

1.11 U.S. Bottled Water Market Quarterly Volume Shares by Segment 2009 pg..........24

2. THE REGIONAL AND STATE BOTTLED WATER MARKETS

2.12 U.S. Bottled Water Market Gallonage by Region 2004 – 2009 pg..........36

2.13 U.S. Bottled Water Market Share of Gallonage by Region 2004 – 2009 pg..........37

2.14 U.S. Bottled Water Market Change in Gallonage by Region 2005 – 2009 pg..........38

2.15 U.S. Non–Sparkling Bottled Water Market Gallonage by Region 2004 – 2009 pg..........39

2.16 U.S. Non–Sparkling Bottled Water Market Share of Gallonage by Region 2004 – 2009 pg..........40

2.17 U.S. Non-Sparkling Bottled Water Market Change in Gallonage by Region 2005 – 2009 pg..........41

2.18 U.S. Sparkling Bottled Water Market Gallonage by Region 2004 – 2009 pg..........42

2.19 U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2004 – 2009 pg..........43

2.20 U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2005 – 2009 pg..........44

2.21 U.S. Bottled Water Market Per Capita Consumption by Region 2004 – 2009 pg..........45

2.22 U.S. Non–Sparkling Bottled Water Market Per Capita Consumption by Region 2004 – 2009 pg..........46

2.23 U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2004 – 2009 pg..........47

2.24 U.S. Bottled Water Market Estimated Gallonage by Leading States 2004 – 2009 pg..........48

2.25 U.S. Bottled Water Market Share of Gallonage by Leading States 2004 – 2009 pg..........49

2.26 U.S. Bottled Water Market Change in Gallonage by Leading States 2005 – 2009 pg..........50

2.27 U.S. Bottled Water Market Per Capita Consumption of Leading States 2004 – 2009 pg..........51

3. THE HOD WATER MARKET

3.28 The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2004 – 2009 pg..........59

3.29 The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2004 – 2009 pg..........60

3.30 The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2005 – 2009 pg..........61

3.31 The Leading HOD Bottled Water Companies Estimated Water Only Volume 2004 – 2009 pg..........62

3.32 The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2004 – 2009 pg..........63

3.33 The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2005 – 2009 pg..........64

3.34 The Leading HOD Bottled Water Brands Estimated Water Only Revenues 2004 – 2009 pg..........65

3.35 The Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2004 – 2009 pg..........66

3.36 The Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2005 – 2009 pg..........67

3.37 U.S. Water Cooler Market Millions of Units in Operation 1990 – 2009 pg..........68

4. THE IMPORTED BOTTLED WATER MARKET

4.38 Imported Bottled Water Market Gallonage, Sales and Growth 1977 – 2009 pg..........79

4.39 Imported Bottled Water Market Gallonage by Region 2004 – 2009 pg..........80

4.40 Imported Bottled Water Market Share by Region 2004 – 2009 pg..........81

4.41 Imported Bottled Water Market Change by Region 2005 – 2009 pg..........82

4.42 Leading Imported Water Countries Gallonage 2004 – 2009 pg..........83

4.43 Leading Imported Water Countries Share 2004 – 2009 pg..........84

4.44 Leading Imported Water Countries Gallonage Growth 2005 – 2009 pg..........85

4.45 Imported Bottled Water Market Dollar Value by Region 2004 – 2009 pg..........86

4.46 Imported Bottled Water Market Dollar Share by Region 2004 – 2009 pg..........87

4.47 Imported Bottled Water Market Dollar Growth by Region 2005 – 2009 pg..........88

4.48 Leading Imported Water Countries Dollar Value 2004 – 2009 pg..........89

4.49 Leading Imported Water Countries Share of Dollar Value 2004 – 2009 pg..........90

4.50 Leading Imported Water Countries Change in Dollar Value 2005 – 2009 pg..........91

4.51 Leading Imported Water Countries Dollars Per Gallon 2004 – 2009 pg..........92

4.52 Imported Bottled Water Market Volume by Type 1994 – 2009 pg..........93

4.53 Imported Bottled Water Market Share of Imports by Type 1994 – 2009 pg..........94

4.54 Imported Bottled Water Market Growth by Type 1995 – 2009 pg..........95

5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING

5.55 U.S. Bottled Water Market Volume by Type of Distribution 2004 – 2009 pg..........111

5.56 U.S. Bottled Water Market Share by Type of Distribution 2004 – 2009 pg..........112

5.57 U.S. Bottled Water Market Growth by Type of Distribution 2005 – 2009 pg..........113

5.58 U.S. Bottled Water Market Gallonage by Water Type and Distribution 1999 – 2009 pg..........114

5.59 U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 1999 – 2009 pg..........115

5.60 U.S. Bottled Water Market Growth by Water Type and Distribution 2000 – 2009 pg..........116

5.61 Estimated Retail (Off–Premise) Non-Carbonated Bottled Water Share by Channel 2004 – 2009 pg..........117

5.62 U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2004 – 2009 pg..........118

5.63 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2004 – 2009 pg..........119

5.64 U.S. Bottled Water Market Dollar Growth by Type of Distribution 2005 – 2009 pg..........120

5.65 U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 1999 – 2009 pg..........121

5.66 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 1999 – 2009 pg..........122

5.67 U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 2000 – 2009 pg..........123

5.68 U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 1999 – 2009 pg..........124

5.69 U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 2000 – 2009 pg..........125

5.70 U.S. Bottled Water Market Percent by Type on Feature and Display in Grocery Stores 2006 – 2009 pg..........126

5.71 U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2004 – 2009 pg..........127

6. BOTTLED WATER PACKAGING

6.72 Domestic Non–Sparkling and Sparkling Water Volume by Container Material 2004 – 2009 pg..........137

6.73 Domestic Non–Sparkling and Sparkling Water Share by Container Material 2004 – 2009 pg..........138

6.74 Domestic Non–Sparkling and Sparkling Water Growth by Container Material 2005 – 2009 pg..........139

6.75 Domestic Non–Sparkling Water Volume by Container Material 2004 – 2009 pg..........140

6.76 Domestic Non–Sparkling Water Share by Container Material 2004 – 2009 pg..........141

6.77 Domestic Non–Sparkling Water Growth by Container Material 2005 – 2009 pg..........142

6.78 Domestic Non–Sparkling Water Volume by Container Size 2004 – 2009 pg..........143

6.79 Domestic Non–Sparkling Water Share by Container Size 2004 – 2009 pg..........144

6.80 Domestic Non–Sparkling Water Growth by Container Size 2005 – 2009 pg..........145

6.81 Domestic Sparkling Water Volume by Container Material 2004 – 2009 pg..........146

6.82 Domestic Sparkling Water Share by Container Material 2004 – 2009 pg..........147

6.83 Domestic Sparkling Water Growth by Container Material 2005 – 2009 pg..........148

7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS

7.84 Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2004 – 2009 pg..........220

7.85 Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2004 – 2009 pg..........221

7.86 Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2005 – 2009 pg..........222

7.87 Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2004 – 2009 pg..........223

7.88 Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2004 – 2009 pg..........225

7.89 Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2005 – 2009 pg..........227

7.90 Leading Bottled Water Brands Dollar Sales 2004 – 2009 pg..........229

7.91 Leading Bottled Water Brands Share of Dollar Sales 2004 – 2009 pg..........230

7.92 Leading Bottled Water Brands Change in Dollar Sales 2005 – 2009 pg..........231

7.93 PET Water Market in the U.S. Volume Share by Company 2004 – 2009 pg..........232

7.94 The Leading Imported Water Brands Estimated Volume 2004 – 2009 pg..........233

7.95 The Leading Imported Water Brands Volume Growth 2005 – 2009 pg..........234

7.96 The Leading Retail PET Brands In Grocery Stores by Volume 2009 pg..........235

7.97 The Leading Retail PET Brands In Drug Stores by Volume 2009 pg..........236

7.98 The Leading Sparkling Water Brands In Grocery Stores by Volume 2009 pg..........237

7.99 The Leading Sparkling Water Brands In Drug Stores by Volume 2009 pg..........238

7.100 The Leading Distilled Water Brands In Grocery Stores by Volume 2009 pg..........239

7.101 The Leading Distilled Water Brands In Drug Stores by Volume 2009 pg..........240

8. THE U.S. CLUB SODA AND SELTZER WATER MARKET

8.102 Club Soda/Seltzer Estimated Volume 2004 – 2009 pg..........246

8.103 Club Soda/Seltzer Estimated Volume Share 2004 – 2009 pg..........247

8.104 Club Soda/Seltzer Estimated Volume Growth 2005 – 2009 pg..........248

8.105 Club Soda/Seltzer Estimated Volume by Brand 2004 – 2009 pg..........249

8.106 Club Soda/Seltzer Estimated Share by Brand 2004 – 2009 pg..........250

8.107 Club Soda/Seltzer Estimated Growth by Brand 2005 – 2009 pg..........251

9. BOTTLED WATER BY SOURCE

9.108 Retail PET Bottled Water Volume by Source 2000 – 2009 pg..........255

9.109 Retail PET Bottled Water Share by Source 2000 – 2009 pg..........256

9.110 Retail PET Bottled Water Growth by Source 2001 – 2009 pg..........257

10. BOTTLED WATER ADVERTISING EXPENDITURES

10.111 U.S. Bottled Water Market Advertising Expenditures 1979 – 2009 pg..........267

10.112 U.S. Domestic Bottled Water Advertising Expenditures 1979 – 2009 pg..........268

10.113 Imported Bottled Water Advertising Expenditures 1979 – 2009 pg..........269

10.114 Leading Domestic Brands by Advertising Expenditures 2004 – 2009 pg..........270

10.115 Leading Domestic Brands by Share of Advertising Expenditures 2004 – 2009 pg..........271

10.116 Leading Domestic Brands Change in Advertising Expenditures 2005 – 2009 pg..........272

10.117 Leading Imported Brands by Advertising Expenditures 2004 – 2009 pg..........273

10.118 Leading Imported Brands by Share of Advertising Expenditures 2004 – 2009 pg..........274

10.119 Leading Imported Brands Change in Advertising Expenditures 2005 – 2009 pg..........275

10.120 Estimated Advertising Expenditures for All Bottled Water Brands by Media 2004 – 2009 pg..........276

10.121 Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2004 – 2009 pg..........277

10.122 Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2005 – 2009 pg..........278

11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER

11.123 Demographics of the Bottled Water Consumer 2009 pg..........286

11.124 Demographics of the Poland Spring Consumer 2009 pg..........287

11.125 Demographics of the Evian Consumer 2009 pg..........288

11.126 Demographics of the Aquafina Consumer 2009 pg..........289

11.127 Demographics of the Dasani Consumer 2009 pg..........290

12. THE PROJECTED U.S. BOTTLED WATER MARKET

12.128 Projected U.S. Bottled Water Market Volume 1976 – 2014 pg..........298

12.129 Projected U.S. Bottled Water Market Compound Annual Growth 1981 – 2014 pg..........299

12.130 Projected U.S. Bottled Water Market Per Capita Consumption 1985 – 2014 pg..........300

12.131 Projected U.S. Bottled Water Market Volume by Segment 2009 – 2014 pg..........301

12.132 Projected U.S. Bottled Water Market Volume Share by Segment 2009 – 2014 pg..........302

12.133 Projected U.S. Bottled Water Market Compound Annual Growth by Segment 2009 – 2014 pg..........303

12.134 Projected U.S. Bottled Water Market Volume and Share by Distribution Channel 2009 – 2014 pg..........304

12.135 Projected U.S. Bottled Water Market Compound Annual Growth by Distribution Channel 2009 – 2014 pg..........305

12.136 Projected Domestic Non–Sparkling Bottled Water Market Volume and Share by Distribution Channel 2009 – 2014 pg..........306

12.137 Projected Domestic Non–Sparkling Bottled Water Market Compound Annual Growth by Distribution Channel 2009 – 2014 pg..........307

12.138 Projected Domestic Sparkling and Imported Bottled Water Volume and Share 2004 – 2014 pg..........308

12.139 Projected Domestic Sparkling and Imported Bottled Water Compound Annual Growth 2009 – 2014 pg..........309