Report Catalog - Carbonated Soft Drinks in the U.S.

2010 Carbonated Soft Drinks in the U.S. (Summer)

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ONGOING EVOLUTION. This comprehensive study of the leading beverage category examines trends and top companies' strategies, providing up-to-date statistics and detailed analysis of leading brands, packaging, channels of distribution, regional markets, pricing, demographics, advertising, five-year growth projections and more. NEW IN 2010: Now includes a chapter on premium CSDs.

More than 300 pages, with extensive text, charts, graphs and tables. Printed volume $5,795; single-user CD $5,795; $6,195 for both. BMCDataDirect Internet delivery: 3-user license $6,395; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $6,795. Call for multi-user discount prices.

CHAPTER

1. THE U.S. CARBONATED SOFT DRINK MARKET

The National Soft Drink Market pg..........1

Overview pg..........1

Volume pg..........2

Per Capita Consumption pg..........2

Growth pg..........3

Seasonality pg..........4

Recent Trends in the CSD Market pg..........4

The Regional Soft Drink Markets pg..........6

Overview pg..........6

Regional Per Capita Consumption pg..........8

Exhibits pg..........11

2. THE U.S. SOFT DRINK PACKAGED AND FOUNTAIN MARKETS

National Packaged and Fountain Volume Trends pg..........21

Regional Packaged Trends pg..........23

Regional Fountain Trends pg..........26

Exhibits pg..........29

3. THE U.S. SOFT DRINK REGULAR AND DIET MARKETS

Regular and Diet Trends pg..........37

Overview pg..........37

Packaged CSDs pg..........47

Fountain CSDs pg..........48

Regional Soft Drink Trends pg..........49

Packaged Regular CSDs pg..........49

Packaged Diet CSDs pg..........50

Exhibits pg..........51

4. THE U.S. SOFT DRINK FLAVORS

National Flavor Trends pg..........63

Regular Packaged Flavor Trends pg..........66

Diet Packaged Flavor Trends pg..........68

Regular Fountain Flavor Trends pg..........70

Diet Fountain Flavor Trends pg..........71

Exhibits pg..........72

5. THE LEADING SOFT DRINK COMPANIES AND THEIR STRATEGIES

The Leading Companies pg..........87

Overview pg..........87

Coca–Cola Company

Overview pg..........96

Marketing pg..........102

Bottling System pg..........122

PepsiCo, Inc.

Overview pg..........126

Marketing pg..........130

Bottling System pg..........145

Dr Pepper Snapple Group, Inc.

Overview pg..........149

Marketing pg..........153

Bottling System pg..........160

Cott Corporation

Overview pg..........164

Marketing pg..........171

International pg..........175

Exhibits pg..........179

6. THE LEADING SOFT DRINK BRANDS

The Top Twenty Soft Drink Brands pg..........195

The Top Fifteen Diet Soft Drink Brands pg..........198

Leading Soft Drink Brands by Flavor pg..........200

Cola pg..........200

Heavy Citrus pg..........201

Lemon–Lime pg..........202

Pepper pg..........203

Orange/Flavor Lines pg..........203

Root Beer pg..........205

Leading Soft Drink Brands by Channel pg..........206

Exhibits pg..........207

7. THE PREMIUM SOFT DRINK MARKET

Premium Soft Drinks pg..........221

Overview pg..........221

Leading Brands pg..........222

Exhibits pg..........228

8. U.S. SOFT DRINK DISTRIBUTION CHANNELS

Soft Drink Distribution Channels pg..........235

Overview pg..........235

Supermarkets pg..........236

Mass Merchandisers pg..........237

Foodservice pg..........237

Vending pg..........237

Convenience/Gas Stores pg..........238

Vended Can, Bottle and Cup Volume pg..........239

Exhibits pg..........240

9. U.S. SOFT DRINK INDUSTRY PRICING

Soft Drink Pricing pg..........247

Overview pg..........247

Consumer Prices pg..........247

Producer Prices pg..........248

Wholesale Prices pg..........250

Exhibits pg..........251

10. PRIVATE LABEL SOFT DRINKS

Private Label Soft Drinks pg..........255

Exhibits pg..........258

11. U.S. SOFT DRINK PACKAGING

Soft Drink Packaging Trends pg..........261

Soft Drink Volume by Container Size pg..........265

Exhibits pg..........267

12. SOFT DRINK ADVERTISING EXPENDITURES

Advertising Expenditures of the Leading CSD Companies pg..........273

Overview pg..........273

Coca–Cola Company pg..........277

PepsiCo, Inc. pg..........278

Dr Pepper Snapple Group, Inc. pg..........279

Advertising Expenditures of the Leading CSD Brands pg..........281

Soft Drink Advertising by Medium pg..........282

Exhibits pg..........284

13. DEMOGRAPHICS OF THE SOFT DRINK CONSUMER

Adult Regular and Diet CSD Consumers pg..........301

Adult Regular CSD Consumers pg..........308

Adult Diet CSD Consumers pg..........311

Exhibits pg..........312

14. THE PROJECTED U.S. SOFT DRINK MARKET

Soft Drink Projections pg..........321

Overview pg..........321

Trends pg..........321

Packaged and Fountain Volume pg..........322

Regular and Diet Volume pg..........323

Volume by Container Type pg..........324

National Brand and Private Label Volume pg..........324

Exhibits pg..........325

APPENDIX

A. U.S. Population by Region 1976 – 2009 pg..........337

EXHIBIT

1. THE U.S. CARBONATED SOFT DRINK MARKET

1.1 U.S. Carbonated Soft Drink Market Volume and Change 1960 – 2009 pg..........11

1.2 U.S. Carbonated Soft Drink Market Per Capita Consumption 1970 – 2009 pg..........12

1.3 U.S. Carbonated Soft Drink Market Compound Annual Growth 1970 – 2009 pg..........13

1.4 U.S. Carbonated Soft Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2009 pg..........14

1.5 Regional Soft Drink Markets Gallonage/Case Volume 2004 – 2009 pg..........15

1.6 Regional Soft Drink Markets Gallonage/Case Share 2004 – 2009 pg..........16

1.7 Regional Soft Drink Markets Gallonage/Case Growth 2005 – 2009 pg..........17

1.8 Regional Soft Drink Markets Compound Annual Growth 1995 – 2009 pg..........18

1.9 Regional Soft Drink Markets Per Capita Consumption 2004 – 2009 pg..........19

2. THE U.S. SOFT DRINK PACKAGED AND FOUNTAIN MARKETS

2.10 U.S. Soft Drink Market Packaged and Fountain Gallonage and Growth 1975 – 2009 pg..........29

2.11 U.S. Soft Drink Market Packaged and Fountain Share 1975 – 2009 pg..........30

2.12 Regional Soft Drink Packaged Volume 1985 – 2009 pg..........31

2.13 Regional Soft Drink Packaged Share 1985 – 2009 pg..........32

2.14 Regional Soft Drink Packaged Growth 1986 – 2009 pg..........33

2.15 Regional Soft Drink Fountain Gallonage 1985 – 2009 pg..........34

2.16 Regional Soft Drink Fountain Share 1985 – 2009 pg..........35

2.17 Regional Soft Drink Fountain Growth 1986 – 2009 pg..........36

3. THE U.S. SOFT DRINK REGULAR AND DIET MARKETS

3.18 U.S. Soft Drink Market Regular vs. Diet Volume and Share 1984 – 2009 pg..........51

3.19 U.S. Soft Drink Market Regular vs. Diet Growth 1985 – 2009 pg..........52

3.20 U.S. Soft Drink Packaged Market Regular vs. Diet Volume and Share 1975 – 2009 pg..........53

3.21 U.S. Soft Drink Packaged Market Regular vs. Diet Growth 1980 – 2009 pg..........54

3.22 U.S. Soft Drink Fountain Market Regular vs. Diet Volume and Share 1984 – 2009 pg..........55

3.23 U.S. Soft Drink Fountain Market Regular vs. Diet Growth 1985 – 2009 pg..........56

3.24 Regional Packaged Soft Drink Market Regular Volume 1985 – 2009 pg..........57

3.25 Regional Packaged Soft Drink Market Regular Share 1985 – 2009 pg..........58

3.26 Regional Packaged Soft Drink Market Regular Growth 1986 – 2009 pg..........59

3.27 Regional Packaged Soft Drink Market Diet Volume 1985 – 2009 pg..........60

3.28 Regional Packaged Soft Drink Market Diet Share 1985 – 2009 pg..........61

3.29 Regional Packaged Soft Drink Market Diet Growth 1986 – 2009 pg..........62

4. THE U.S. SOFT DRINK FLAVORS

4.30 U.S. Soft Drink Market Volume by Flavor 2004 – 2009 pg..........72

4.31 U.S. Soft Drink Market Share by Flavor 2004 – 2009 pg..........73

4.32 U.S. Soft Drink Market Growth by Flavor 2005 – 2009 pg..........74

4.33 U.S. Soft Drink Regular Packaged Volume by Flavor 2004 – 2009 pg..........75

4.34 U.S. Soft Drink Regular Packaged Share by Flavor 2004 – 2009 pg..........76

4.35 U.S. Soft Drink Regular Packaged Growth by Flavor 2005 – 2009 pg..........77

4.36 U.S. Soft Drink Diet Packaged Volume by Flavor 2004 – 2009 pg..........78

4.37 U.S. Soft Drink Diet Packaged Share by Flavor 2004 – 2009 pg..........79

4.38 U.S. Soft Drink Diet Packaged Growth by Flavor 2005 – 2009 pg..........80

4.39 U.S. Soft Drink Regular Fountain Volume by Flavor 2004 – 2009 pg..........81

4.40 U.S. Soft Drink Regular Fountain Share by Flavor 2004 – 2009 pg..........82

4.41 U.S. Soft Drink Regular Fountain Growth by Flavor 2005 – 2009 pg..........83

4.42 U.S. Soft Drink Diet Fountain Volume by Flavor 2004 – 2009 pg..........84

4.43 U.S. Soft Drink Diet Fountain Share by Flavor 2004 – 2009 pg..........85

4.44 U.S. Soft Drink Diet Fountain Growth by Flavor 2005 – 2009 pg..........86

5. THE LEADING SOFT DRINK COMPANIES AND THEIR STRATEGIES

5.45 The Leading Soft Drink Companies Gallonage 2004 – 2009 pg..........179

5.46 The Leading Soft Drink Companies Share 2004 – 2009 pg..........180

5.47 The Leading Soft Drink Companies Growth 2005 – 2009 pg..........181

5.48 Coca–Cola Company Gallonage by Brand 2004 – 2009 pg..........182

5.49 Coca–Cola Company Industry Share by Brand 2004 – 2009 pg..........183

5.50 Coca–Cola Company Annual Growth by Brand 2005 – 2009 pg..........184

5.51 PepsiCo, Inc. Gallonage by Brand 2004 – 2009 pg..........185

5.52 PepsiCo, Inc. Industry Share by Brand 2004 – 2009 pg..........186

5.53 PepsiCo, Inc. Annual Growth by Brand 2005 – 2009 pg..........187

5.54 Dr Pepper Snapple Group, Inc. Gallonage by Brand 2004 – 2009 pg..........188

5.55 Dr Pepper Snapple Group, Inc. Industry Share by Brand 2004 – 2009 pg..........190

5.56 Dr Pepper Snapple Group, Inc. Annual Growth by Brand 2005 – 2009 pg..........192

6. THE LEADING SOFT DRINK BRANDS

6.57 The Top 20 Soft Drink Brands Gallonage 2004 – 2009 pg..........207

6.58 The Top 20 Soft Drink Brands Share 2004 – 2009 pg..........208

6.59 The Top 20 Soft Drink Brands Growth 2005 – 2009 pg..........209

6.60 The Top 15 Diet Soft Drink Brands Gallonage 2004 – 2009 pg..........210

6.61 The Top 15 Diet Soft Drink Brands Share 2004 – 2009 pg..........211

6.62 The Top 15 Diet Soft Drink Brands Growth 2005 – 2009 pg..........212

6.63 The Leading Soft Drink Flavor Brands Gallonage 2004 – 2009 pg..........213

6.64 The Leading Soft Drink Flavor Brands Category Share 2004 – 2009 pg..........215

6.65 The Leading Soft Drink Flavor Brands Volume Growth 2005 – 2009 pg..........217

6.66 Leading Carbonated Soft Drink Trademarks by Volume in Grocery Stores 2009 pg..........219

6.67 Leading Carbonated Soft Drink Trademarks by Volume in Drug Stores 2009 pg..........220

7. THE PREMIUM SOFT DRINK MARKET

7.68 Leading Premium Soda Brands Estimated Wholesale Dollar Sales 2004 – 2009 pg..........228

7.69 Leading Premium Soda Brands Share of Wholesale Dollar Sales 2004 – 2009 pg..........229

7.70 Leading Premium Soda Brands Change in Wholesale Dollar Sales 2005 – 2009 pg..........230

7.71 Leading Premium Soda Brands Volume 2004 – 2009 pg..........231

7.72 Leading Premium Soda Brands Share of Volume 2004 – 2009 pg..........232

7.73 Leading Premium Soda Brands Change in Volume 2005 – 2009 pg..........233

8. U.S. SOFT DRINK DISTRIBUTION CHANNELS

8.74 U.S. Soft Drink Market Volume by Distribution Channels 2004 – 2009 pg..........240

8.75 U.S. Soft Drink Market Share by Distribution Channels 2004 – 2009 pg..........241

8.76 U.S. Soft Drink Market Growth by Distribution Channels 2005 – 2009 pg..........242

8.77 The Vended Soft Drink Segment Volume of Cans, Bottles and Cups 2004 – 2009 pg..........243

8.78 The Vended Soft Drink Segment Share of Cans, Bottles and Cups 2004 – 2009 pg..........244

8.79 The Vended Soft Drink Segment Growth of Cans, Bottles and Cups 2005 – 2009 pg..........245

9. U.S. SOFT DRINK INDUSTRY PRICING

9.80 Growth in Consumer Price Index Carbonated Drinks vs. All Items 1980 – 2009 pg..........251

9.81 Growth in Producer Price Index Soft Drinks vs. All Commodities 1980 – 2009 pg..........252

9.82 Average Wholesale Non–Discounted Price Per Packaged Case 1993 – 2009 pg..........253

9.83 Average Wholesale Non–Discounted Bulk Price Per Five Gallon Transfer Tank 1993 – 2009 pg..........254

10. PRIVATE LABEL SOFT DRINKS

10.84 U.S. Soft Drink Market National Brands vs. Private Label Gallonage and Share 1993 – 2009 pg..........258

10.85 U.S. Soft Drink Market National Brands vs. Private Label Growth 1994 – 2009 pg..........259

11. U.S. SOFT DRINK PACKAGING

11.86 U.S. Soft Drink Packaged Volume by Type 1975 – 2009 pg..........267

11.87 U.S. Soft Drink Packaged Share by Type 1975 – 2009 pg..........268

11.88 U.S. Soft Drink Packaged Growth by Type 1985 – 2009 pg..........269

11.89 U.S. Soft Drink Packaged Volume by Size and Type 2004 – 2009 pg..........270

11.90 U.S. Soft Drink Packaged Share by Size and Type 2004 – 2009 pg..........271

11.91 U.S. Soft Drink Packaged Growth by Size and Type 2005 – 2009 pg..........272

12. SOFT DRINK ADVERTISING EXPENDITURES

12.92 The Leading Soft Drink Companies Estimated Advertising Expenditures 2004 – 2009 pg..........284

12.93 The Leading Soft Drink Companies Share of Advertising Expenditures 2004 – 2009 pg..........285

12.94 The Leading Soft Drink Companies Change in Advertising Expenditures 2005 – 2009 pg..........286

12.95 The Leading Soft Drink Companies Advertising Cents Per Gallon 2004 – 2009 pg..........287

12.96 Coca–Cola Company Estimated Advertising Expenditures by Brand 2004 – 2009 pg..........288

12.97 Coca–Cola Company Share of Advertising Expenditures by Brand 2004 – 2009 pg..........289

12.98 Coca–Cola Company Change in Advertising Expenditures by Brand 2005 – 2009 pg..........290

12.99 PepsiCo, Inc. Estimated Advertising Expenditures by Brand 2004 – 2009 pg..........291

12.100 PepsiCo, Inc. Share of Advertising Expenditures by Brand 2004 – 2009 pg..........292

12.101 PepsiCo, Inc. Change in Advertising Expenditures by Brand 2005 – 2009 pg..........293

12.102 Dr Pepper Snapple Group, Inc. Estimated Advertising Expenditures by Brand 2004 – 2009 pg..........294

12.103 Dr Pepper Snapple Group, Inc. Share of Advertising Expenditures by Brand 2004 – 2009 pg..........295

12.104 Dr Pepper Snapple Group, Inc. Change in Advertising Expenditures by Brand 2005 – 2009 pg..........296

12.105 The Top 20 Soft Drink Brands by Advertising Expenditures 2004 – 2009 pg..........297

12.106 U.S. Soft Drink Market Expenditures by Media 2004 – 2009 pg..........298

12.107 U.S. Soft Drink Market Share of Expenditures by Media 2004 – 2009 pg..........299

12.108 U.S. Soft Drink Market Change in Expenditures by Media 2005 – 2009 pg..........300

13. DEMOGRAPHICS OF THE SOFT DRINK CONSUMER

13.109 Demographics of the Regular CSD Consumer 2009 pg..........312

13.110 Demographics of the Diet CSD Consumer 2009 pg..........313

13.111 Demographics of the Coca–Cola Consumer 2009 pg..........314

13.112 Demographics of the Pepsi–Cola Consumer 2009 pg..........315

13.113 Demographics of the Sierra Mist Consumer 2009 pg..........316

13.114 Demographics of the Store Brand CSD Consumer 2009 pg..........317

13.115 Demographics of the Diet Coke Consumer 2009 pg..........318

13.116 Demographics of the Diet Pepsi Consumer 2009 pg..........319

14. THE PROJECTED U.S. SOFT DRINK MARKET

14.117 Projected U.S. Soft Drink Market Volume and Per Capita Consumption 2009 – 2014 pg..........325

14.118 Projected U.S. Soft Drink Market Compound Annual Growth 1980 – 2014 pg..........326

14.119 Projected U.S. Soft Drink Packaged and Fountain Volume and Share 1980 – 2014 pg..........327

14.120 Projected U.S. Soft Drink Packaged and Fountain Compound Annual Growth 1985 – 2014 pg..........328

14.121 Projected U.S. Soft Drink Regular and Diet Volume 1991 – 2014 pg..........329

14.122 Projected U.S. Soft Drink Regular and Diet Compound Annual Growth 1990 – 2014 pg..........330

14.123 Projected U.S. Soft Drink Volume by Container Type 1980 – 2014 pg..........331

14.124 Projected U.S. Soft Drink Share by Container Type 1980 – 2014 pg..........332

14.125 Projected U.S. Soft Drink Compound Annual Growth by Container Type 1985 – 2014 pg..........333

14.126 Projected U.S. Soft Drink National Brands vs. Private Label Gallonage and Share 1993 – 2014 pg..........334

14.127 Projected U.S. Soft Drink National Brands vs. Private Label Compound Annual Growth 1993 – 2014 pg..........335