Report Catalog - Milk & Dairy Alternative Beverages in the U.S.

2010 Milk & Dairy Alternative Beverages in the U.S. (Autumn)

CD: $5,795 (Single User Only)
Book: $5,795
Both: $6,195
BMCDataDirect Internet delivery: 3-user license $6,395;
Call for multi-user discount prices
BMCDataDirect Internet delivery: 3-user license + Book: $6,795
Multi-user CD (via corporate intranet/network server) Call Charlene Harvey (formerly Salito) @ 212-688-7640 for pricing

THE WHOLE (AND SKIM) STORY. This report includes data on production, consumption, flavors, milk by fat content and advertising expenditures. It analyzes the forces reshaping the industry, such as consolidation in both production and retail outlets, pricing and health matters. It covers packaging and distribution as well as the burgeoning dairy alternative beverage segment. Also includes yogurt drinks.

More than 200 pages, with extensive text, charts, tables and graphs Printed volume $5,795; single-user CD $5,795; $6,195 for both. BMCDataDirect Internet delivery: 3-user license $6,395; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $6,795. Call for multi-user discount prices.

See Also:
Wellness and Functional Beverages in the U.S. | Soy Beverages in the U.S.

The 2010 edition of this report has not yet been published. The samples below are from the prior year's report.

TABLE OF CONTENTS i

TABLE OF EXHIBITS iv

DEFINITIONS USED IN THIS REPORT vii

INTRODUCTION x

CHAPTER

1. THE U.S. MILK MARKET

The National Fluid Milk Market pg...........1

Overview pg...........1

Per Capita Consumption pg...........6

Compound Annual Growth pg...........7

Seasons pg...........7

Production pg...........8

The Regional Fluid Milk Markets pg...........10

Consumption pg...........10

Production pg...........11

Exhibits pg...........14

2. THE U.S. MILK MARKET BY FAT CONTENT

Milk Market by Milk Fat Types pg...........23

Overview pg...........23

Volume and Growth pg...........24

Other Fluid Milk Categories pg...........28

Overview pg...........28

Lactose–Free Milk pg...........29

rBGH–Free Milk pg...........30

Organic Milk pg...........32

Exhibits pg...........36

3. THE U.S. MILK MARKET BY FLAVORS

The Flavored Milk Market pg...........39

Overview pg...........39

The Flavors pg...........43

Buttermilk pg...........46

Flavored Milk Brands pg...........46

Exhibits pg...........48

4. LEADING DAIRIES

The Top Dairy Companies pg...........53

Overview pg...........53

Dean Foods pg...........55

Kraft Foods pg...........56

Land O' Lakes pg...........57

Schreiber Foods Inc. pg...........57

Prairie Farms Dairy pg...........58

Kroger Dairy Division pg...........59

Leprino Foods pg...........59

H.P. Hood pg...........60

Leading Fluid Milk Processors pg...........62

Overview pg...........62

Dean Foods pg...........64

Kroger Dairy Division pg...........67

H.P. Hood pg...........68

National Dairy pg...........70

Exhibits pg...........72

5. THE LEADING MILK BRANDS AND PRIVATE LABEL

Branded vs. Private Label Milk pg...........75

Overview pg...........75

Fluid Milk Brands pg...........77

Brands by Fat Content pg...........80

Exhibits pg...........83

6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL

Milk Distribution pg...........91

Overview pg...........91

Volume by Distribution Channel pg...........92

Exhibits pg...........98

7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE

Milk Packaging pg...........101

Volume by Package Type pg...........101

Volume by Package Size pg...........107

Exhibits pg...........111

8. U.S. MILK PRICING

Milk Pricing pg...........117

Overview pg...........117

Wholesale and Retail Prices pg...........119

Federal Milk Order Prices pg...........120

Exhibits pg...........124

9. U.S. MILK ADVERTISING EXPENDITURES

Milk Advertising pg...........127

Overview pg...........127

Leading Advertisers pg...........129

Advertising Spending by Media pg...........134

Exhibits pg...........137

10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER

Demographics of the Milk Consumer pg...........143

Overview pg...........143

Age pg...........144

Education 145

Occupation pg...........145

Marital Status pg...........146

Ethnicity pg...........146

Region pg...........147

Income pg...........147

Demographics of the Flavored Milk Consumer pg...........148

Overview pg...........148

Age pg...........148

Education pg...........148

Occupation pg...........149

Marital Status pg...........149

Ethnicity pg...........149

Region pg...........150

Income pg...........150

Exhibits pg...........151

11. DAIRY–BASED SHELF–STABLE BEVERAGES

Value–Added, Shelf–Stable Milk Products pg...........159

Overview pg...........159

Leading Brands pg...........162

Exhibits pg...........168

12. THE DAIRY ALTERNATIVE MARKET

Dairy Alternatives pg...........171

Overview pg...........171

Consumer Perceptions of Soy pg...........175

Retail Sales pg...........176

Seasons pg...........181

Issues pg...........182

Leading Dairy Alternative Companies pg...........184

Overview pg...........184

Dean Foods pg...........185

Hain Celestial pg...........190

Stremicks Heritage Foods/8th Continent pg...........194

Lifeway Foods pg...........196

Exhibits pg...........199

13. THE PROJECTED U.S. MILK MARKET

The Projected National Fluid Milk Market pg...........203

Overview pg...........203

Volume by Segment pg...........208

Demographic Factors pg...........209

Exhibits pg...........211

EXHIBIT

1. THE U.S. MILK MARKET

1.1 U.S. Fluid Milk Market Volume, Weight and Growth 1975 – 2009 pg...........14

1.2 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2009 pg...........15

1.3 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2009 pg...........16

1.4 U.S. Fluid Milk Market Quarterly Volume Shares 2002 – 2008 pg...........17

1.5 U.S. Fluid Milk Market Production per Cow 1960 – 2008 pg...........18

1.6 U.S. Fluid Milk Market Consumption by Region 2003 – 2008 pg...........19

1.7 U.S. Fluid Milk Market Share of Consumption by Region 2003 – 2008 pg...........20

1.8 U.S. Fluid Milk Market Change in Consumption by Region 2004 – 2008 pg...........21

1.9 U.S. Fluid Milk Market Share of Production by Region 2003 – 2008 pg...........22

2. THE U.S. MILK MARKET BY FAT CONTENT

2.10 U.S. Fluid Milk Market Volume by Milk Fat Type 1975 – 2008 pg...........36

2.11 U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1975 – 2008 pg...........37

2.12 U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1980 – 2008 pg...........38

3. THE U.S. MILK MARKET BY FLAVORS

3.13 U.S. White vs. Flavored Milk Market Volume and Share 1996 – 2008 pg...........48

3.14 U.S. Flavored Fluid Milk Market Volume by Flavor 2003 – 2008 pg...........49

3.15 U.S. Flavored Fluid Milk Market Share of Volume by Flavor 2003 – 2008 pg...........50

3.16 U.S. Flavored Fluid Milk Market Change in Volume by Flavor 2004 – 2008 pg...........51

3.17 U.S. Flavored Fluid Milk Market Estimated Dollar Share by Brand 2005 – 2008 pg...........52

4. LEADING DAIRIES

4.18 Leading Dairy Processors Estimated Wholesale Dollar Sales 2003 – 2008 pg...........72

4.19 Leading Fluid Milk Companies Estimated Wholesale Dollar Sales 2003 – 2008 pg...........73

4.20 Leading Fluid Milk Companies Estimated Share of Sales 2003 – 2008 pg...........74

5. THE LEADING MILK BRANDS AND PRIVATE LABEL

5.21 U.S. Fluid White Milk Market Branded vs. Private Label Retail Dollars and Units 2004 – 2008 pg...........83

5.22 U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2004 – 2008 pg...........84

5.23 U.S. Fluid White Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2005 – 2008 pg...........85

5.24 U.S. Flavored Milk Market Branded vs. Private Label Retail Dollars and Units 2004 – 2008 pg...........86

5.25 U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2004 – 2008 pg...........87

5.26 U.S. Flavored Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2005 – 2008 pg...........88

5.27 Refrigerated Whole Milk Brands Estimated Dollar Share 2003 – 2008 pg...........89

5.28 Refrigerated Non–/Low–Fat Milk Brands Estimated Dollar Share 2003 – 2008 pg...........90

6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL

6.29 U.S. Fluid Milk Market Volume by Distribution Channel 2003 – 2008 pg...........98

6.30 U.S. Fluid Milk Market Share of Volume by Distribution Channel 2003 – 2008 pg...........99

6.31 U.S. Fluid Milk Market Change in Volume by Distribution Channel 2004 – 2008 pg...........100

7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE

7.32 U.S. Fluid Milk Market Volume by Package Type 2003 – 2008 pg...........111

7.33 U.S. Fluid Milk Market Share of Volume by Package Type 2003 – 2008 pg...........112

7.34 U.S. Fluid Milk Market Change in Volume by Package Type 2004 – 2008 pg...........113

7.35 U.S. Fluid Milk Market Volume by Package Size 2003 – 2008 pg...........114

7.36 U.S. Fluid Milk Market Share of Volume by Package Size 2003 – 2008 pg...........115

7.37 U.S. Fluid Milk Market Change in Volume by Package Size 2004 – 2008 pg...........116

8. U.S. MILK PRICING

8.38 U.S. Fluid Milk Market Wholesale and Retail Sales 1980 – 2008 pg...........124

8.39 U.S. Fluid Milk Market Average Price per Gallon by Retail Outlet 2006 – 2008 pg...........125

8.40 U.S. Fluid Milk Market Federal Order Minimum Prices 1980 – 2009 pg...........126

9. U.S. MILK ADVERTISING EXPENDITURES

9.41 U.S. Fluid Milk Market Expenditures by Leading Advertisers 2004 – 2008 pg...........137

9.42 U.S. Fluid Milk Market Share of Expenditures by Leading Advertisers 2004 – 2008 pg...........138

9.43 U.S. Fluid Milk Market Change in Expenditures by Leading Advertisers 2005 – 2008 pg...........139

9.44 U.S. Fluid Milk Market Advertising Expenditures by Media 2003 – 2008 pg...........140

9.45 U.S. Fluid Milk Market Share of Advertising Expenditures by Media 2003 – 2008 pg...........141

9.46 U.S. Fluid Milk Market Change in Advertising Expenditures by Media 2004 – 2008 pg...........142

10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER

10.47 Demographics of the U.S. Milk Consumer 2007 pg...........151

10.48 Demographics of the U.S. Whole Milk Consumer 2007 pg...........153

10.49 Demographics of the U.S. Fat-Free Milk Consumer 2007 pg...........155

10.50 Demographics of the U.S. Flavored Milk Consumer 2007 pg...........157

11. DAIRY–BASED SHELF–STABLE BEVERAGES

11.51 Dairy–Based Shelf–Stable Beverages Estimated Wholesale Dollars 2003 – 2008 pg...........168

11.52 Dairy–Based Shelf–Stable Beverages Share of Wholesale Dollars 2003 – 2008 pg...........169

11.53 Dairy–Based Shelf–Stable Beverages Change in Wholesale Dollars 2004 – 2008 pg...........170

12. THE DAIRY ALTERNATIVE MARKET

12.54 U.S. Soyfoods Market Retail Sales 1999 – 2008 pg...........199

12.55 U.S. Soymilk Market Estimated Soymilk and Dairy Alternative Beverage Retail Sales 1997 – 2008 pg...........200

12.56 U.S. Soymilk Market Quarterly Volume Shares 2004 – 2008 pg...........201

12.57 U.S. Soymilk and Dairy Alternative Beverage Market Estimated Brand Shares 2006 – 2008 pg...........202

13. THE PROJECTED U.S. MILK MARKET

13.58 Projected U.S. Fluid Milk Market Estimated Gallonage and Growth 1992 – 2013 pg...........211

13.59 Projected U.S. Fluid Milk Market Per Capita Consumption 1992 – 2013 pg...........212

13.60 Projected U.S. Fluid Milk Market Compound Annual Growth 1980 – 2013 pg...........213

13.61 Projected U.S. Fluid Milk Market Volume by Milk Fat Type 1992 – 2013 pg...........214

13.62 Projected U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1992 – 2013 pg...........215

13.63 Projected U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1993 – 2013 pg...........216

APPENDIX

MILK REQUIREMENTS IN THE CODE OF FEDERAL REGULATIONS

Description, Options and Requirements pg...........217