Report Catalog - Value-Added Water in the U.S.

2010 The Value-Added Water Market in the U.S. (Summer)

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SOMETHING MORE. This report assesses the current state of the value-added water market. It also provides an overview of the sub-segments and drivers that will propel growth to 2014. Principal competitors are identified along with small, burgeoning companies and their brands. It includes analysis of leading brands, advertising expenditures as well as category projections.

More than 100 pages, with extensive text, charts, graphs and tables. Printed volume $5,795; single-user CD $5,795; $6,195 for both. BMCDataDirect Internet delivery: 3-user license $6,395; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $6,795. Call for multi-user discount prices.

The 2010 edition of this report has not yet been published. The samples below are from the prior year's report.

TABLE OF CONTENTS i

TABLE OF EXHIBITS iI

INTRODUCTION v

CHAPTER

1. THE U.S. BOTTLED WATER MARKET

The National Bottled Water Market pg..........1

Exhibits pg..........4

2. THE VALUE–ADDED WATER MARKET

The Value–Added Water Market Segments pg..........7

Overview pg..........7

Enhanced Water pg..........11

Flavored Water pg..........12

Essence Water pg..........17

Structured Water pg..........17

Seasonality pg..........19

Exhibits pg..........20

3. VALUE–ADDED WATER DISTRIBUTION CHANNELS

Value–Added Water Distribution Channels pg..........29

Overview pg..........29

Enhanced Water pg..........31

Flavored Water pg..........32

Exhibits pg..........35

4. VALUE–ADDED WATER PACKAGING

Packaging Types pg..........44

Exhibits pg..........45

5. THE LEADING VALUE–ADDED WATER COMPANIES AND BRANDS

Leading Value–Added Water Brands pg..........48

Enhanced Water pg..........48

Flavored Water pg..........49

Coca–Cola Company

Glaceau pg..........51

Dasani with Flavors pg..........56

Fuze Beverages pg..........56

PepsiCo

Propel pg..........57

SoBe Lifewater pg..........59

Aquafina FlavorSplash pg..........61

Sunny Delight Beverages

Fruit2O pg..........62

Dr Pepper Snapple

Snapple Antioxidant Water pg..........64

Nestlé Waters North America

Nestlé Pure Life pg..........65

Jones Soda Company

Jones 24c pg..........66

Skinny Nutritional Corporation

Skinny Water pg..........67

Hint, Inc.

Hint Water pg..........69

O Beverages, LLC

O Water pg..........70

Soma Beverage

Metromint pg..........71

Other Value–Added Water Brands pg..........72

Exhibits pg..........75

6. VALUE–ADDED WATER ADVERTISING EXPENDITURES

Value–Added Water Advertising Expenditures pg..........87

Expenditures by Brand pg..........87

Expenditures by Media pg..........88

Exhibits pg..........90

7. DEMOGRAPHICS OF THE VALUE–ADDED WATER CONSUMER

The Value–Added Water Consumer pg..........96

Enhanced Water pg..........96

Flavored Water pg..........100

Exhibits pg..........103

8. THE PROJECTED VALUE–ADDED WATER MARKET

The Projected Value–Added Water Market pg..........107

Exhibits pg..........109

EXHIBIT

1. THE U.S. BOTTLED WATER MARKET

1.1 U.S. Bottled Water Market Gallonage by Segment 2003 – 2008 pg..........4

1.2 U.S. Bottled Water Market Share of Gallonage by Segment 2003 – 2008 pg..........5

1.3 U.S. Bottled Water Market Change in Gallonage by Segment 2004 – 2008 pg..........6

2. THE VALUE-ADDED WATER MARKET

2.4 Value–Added Water Market Dollars, Gallonage and Price Per Gallon 2001 – 2008 pg..........20

2.5 Value–Added Water Market Per Capita Consumption 2001 – 2008 pg..........21

2.6 Value–Added Water Market Volume by Category 2003 – 2008 pg..........22

2.7 Value–Added Water Market Share of Volume by Category 2003 – 2008 pg..........23

2.8 Value–Added Water Market Change in Volume by Category 2004 – 2008 pg..........24

2.9 Enhanced Water Market Dollars, Gallonage and Price Per Gallon 2001 – 2008 pg..........25

2.10 Flavored Water Market Dollars, Gallonage and Price Per Gallon 2001 – 2008 pg..........26

2.11 Essence Water Market Dollars, Gallonage and Price Per Gallon 2006 – 2008 pg..........27

2.12 Value–Added Water Market Quarterly Volume Shares 2007 – 2008 pg..........28

3. VALUE–ADDED WATER DISTRIBUTION CHANNELS

3.13 Value–Added Water Market Volume by Distribution Channel 2006 – 2008 pg..........35

3.14 Value–Added Water Market Share by Distribution Channel 2006 – 2008 pg..........36

3.15 Value–Added Water Market Growth by Distribution Channel 2007 – 2008 pg..........37

3.16 Enhanced Water Market Volume by Distribution Channel 2006 – 2008 pg..........38

3.17 Enhanced Water Market Share by Distribution Channel 2006 – 2008 pg..........39

3.18 Enhanced Water Market Growth by Distribution Channel 2007 – 2008 pg..........40

3.19 Flavored Water Market Volume by Distribution Channel 2006 – 2008 pg..........41

3.20 Flavored Water Market Share by Distribution Channel 2006 – 2008 pg..........42

3.21 Flavored Water Market Growth by Distribution Channel 2007 – 2008 pg..........43

4. VALUE–ADDED WATER PACKAGING

4.22 Value–Added Water Market Volume by Container Material 2006 – 2008 pg..........45

4.23 Value–Added Water Market Share by Container Material 2006 – 2008 pg..........46

4.24 Value–Added Water Market Change by Container Material 2007 – 2008 pg..........47

5. THE LEADING VALUE–ADDED WATER COMPANIES AND BRANDS

5.25 Enhanced Water Market Estimated Wholesale Dollars by Brand 2003 – 2008 pg..........75

5.26 Enhanced Water Market Share of Estimated Wholesale Dollars by Brand 2003 – 2008 pg..........76

5.27 Enhanced Water Market Change in Estimated Wholesale Dollars by Brand 2004 – 2008 pg..........77

5.28 Enhanced Water Market Estimated Volume by Brand 2003 – 2008 pg..........78

5.29 Enhanced Water Market Share of Estimated Volume by Brand 2003 – 2008 pg..........79

5.30 Enhanced Water Market Change in Estimated Volume by Brand 2004 – 2008 pg..........80

5.31 Flavored Water Market Estimated Wholesale Dollars by Brand 2004 – 2008 pg..........81

5.32 Flavored Water Market Share of Estimated Wholesale Dollars by Brand 2004 – 2008 pg..........82

5.33 Flavored Water Market Change in Estimated Wholesale Dollars by Brand 2005 – 2008 pg..........83

5.34 Flavored Water Market Estimated Volume by Brand 2004 – 2008 pg..........84

5.35 Flavored Water Market Share of Estimated Volume by Brand 2004 – 2008 pg..........85

5.36 Flavored Water Market Change in Estimated Volume by Brand 2005 – 2008 pg..........86

6. VALUE–ADDED WATER ADVERTISING EXPENDITURES

6.37 Leading Value–Added Water Brands Advertising Expenditures 2003 – 2008 pg..........90

6.38 Leading Value–Added Water Brands Share of Advertising Expenditures 2003 – 2008 pg..........91

6.39 Leading Value–Added Water Brands Change in Advertising Expenditures 2004 – 2008 pg..........92

6.40 Estimated Advertising Expenditures for Value–Added Water Brands by Media 2003 – 2008 pg..........93

6.41 Estimated Share of Advertising Expenditures for Value–Added Water Brands by Media 2003 – 2008 pg..........94

6.42 Estimated Change in Advertising Expenditures for Value–Added Water Brands by Media 2004 – 2008 pg..........95

7. DEMOGRAPHICS OF THE VALUE–ADDED WATER CONSUMER

7.43 Demographics of the Enhanced Water Consumer 2008 pg..........103

7.44 Demographics of the Flavored Water Consumer 2008 pg..........105

8. THE PROJECTED VALUE–ADDED WATER MARKET

8.45 Projected Value–Added Water Market Wholesale Dollars and Volume by Category 2008 – 2013 pg..........109

8.46 Projected Value–Added Water Market Compound Annual Growth of Wholesale Dollars and Volume 2008 – 2013 pg..........110

8.47 Projected Value–Added Water Market Per Capita Consumption 2001 – 2013 pg..........111