-Soy Beverages in the U.S.

-Sports Beverages in the U.S.

-Energy Drinks in the U.S.

-RTD Tea in the U.S.

-Single Serve Fruit Beverages in the U.S.

-Wellness & Functional Beverages in the U.S.

-New Age Beverages in the U.S.

2010 Wellness and Functional Beverages in the U.S. (Autumn)

  • CD: $6,195 (Single User Only)
  • Book: $6,195
  • Both: $6,595  
  • BMCDataDirect Internet delivery: 3-user license $6,795;
    Call for multi-user discount prices
  • BMCDataDirect Internet delivery: 3-user license + Book: $7,195
  • Multi-user CD (via corporate intranet/network server) Call Charlene Harvey (formerly Salito) @ 212-688-7640 for pricing

SEEKING HEALTHY GROWTH. Examining marketing activities, trends and issues in this multi-faceted market made up of traditional and newly engineered products, this report covers beverages aiming to aid health as well as quench thirst. It covers all segments of the wellness market, including protein drinks and probiotics, antioxidant beverages, hydration beverages, dietary supplements, functional beverages, nutrient provision/meal replacement products, and beverages and supplements targeted to senior citizens. It also discusses the regulatory and commercial issues as well as the leading companies' strategies. NEW IN 2010: Expanded coverage of kombucha and coconut water.

More than 350 pages, with extensive text, charts and tables.  Printed volume $6,195; single-user CD $6,195; $6,595 for both.  BMCDataDirect Internet delivery: 3-user license $6,795; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $7,195. Call for multi-user discount prices.

See Also:
Fruit Beverages in the U.S.

The 2010 edition of this report has not yet been published. The samples below are from the prior year's report.

 

TABLE OF CONTENTS i

TABLE OF EXHIBITS iv

DEFINITIONS USED IN THIS REPORT vi

INTRODUCTION viii

CHAPTER

1. THE WELLNESS MARKET IN THE U.S.

Wellness Definition pg..........1

The U.S. Wellness Market pg..........6

  • Overview pg..........6
  • Sales and Volume pg..........6
  • Per Capita Consumption pg..........6
  • Dietary Supplements and Functional Foods pg..........7
  • The Asian Nutraceutical Market pg..........15
  • Regulatory Activities pg..........18
  • Organic Foods pg..........34

Exhibits pg..........40

2. THE U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET

Wellness and Functional Beverage Market pg..........43

  • Overview pg..........43
  • Wellness in the Multiple Beverage Marketplace pg..........44
  • Sales by Segment pg..........45
  • Volume by Segment pg..........46
  • Sales by Consumer Benefit Segment pg..........47
  • Milk pg..........48
  • Bottled Water pg..........51
  • Fruit Juice pg..........53
  • RTD Tea pg..........54
  • Soy Milk pg..........57
  • RTD Meal Replacement pg..........62
  • Flavored Water pg..........65
  • Kombucha pg..........66
  • Essence Water pg..........66
  • Coconut Water pg..........68
  • Sports Beverages pg..........69
  • Energy Drinks pg..........70
  • Nutrient–Enhanced Drinks pg..........73
  • Protein Drinks pg..........78
  • Other Functional Beverages pg..........81
  • Other Wellness Segments pg..........84
  • Gut–Health pg..........84
  • Tea pg..........86
  • Nutrition Bars pg..........98

Exhibits pg..........104

3. LEADING WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES

The Leading Companies pg..........123

Dean Foods Company

  • Overview pg..........126
  • Marketing pg..........133
  • Management pg..........137

PepsiCo Inc.

  • Overview pg..........138
  • Quaker Oats — Overview pg..........138
  • Quaker Oats — Marketing pg..........139
  • Tropicana — Overview pg..........150
  • Tropicana — Marketing pg..........151
  • Tropicana — Management pg..........152
  • Naked Juice — Overview pg..........159
  • Naked Juice — Marketing pg..........162
  • Aquafina — Overview pg..........165
  • Aquafina — Marketing pg..........166
  • Lipton — Overview pg..........169
  • Lipton — Marketing pg..........160
  • SoBe — Overview pg..........171
  • SoBe — Marketing pg..........172

Coca—Cola Company

  • Overview pg..........177
  • Dasani — Overview pg..........179
  • Dasani — Marketing pg..........180
  • Energy Brands — Overview pg..........184
  • Energy Brands — Marketing pg..........184
  • Minute Maid — Overview pg..........187
  • Minute Maid — Marketing pg..........189
  • Fuze — Overview pg..........197
  • Fuze — Marketing pg..........198
  • Nestea — Overview pg..........200
  • Nestea — Marketing pg..........201
  • Powerade — Overview pg..........203
  • Powerade — Marketing pg..........204
  • Full Throttle — Overview pg..........206
  • Full Throttle — Marketing pg..........206

Nestlé Waters North America

  • Overview pg..........207
  • Marketing pg..........208

Ferolito, Vultaggio & Sons

  • Overview pg..........214
  • Marketing pg..........215

POM Wonderful

  • Overview pg..........222
  • Marketing pg..........222

Honest Tea

  • Overview pg..........224
  • Marketing pg..........225

Millennium Products, Inc.

  • Overview pg..........230
  • Marketing pg..........230

Lifeway Foods

  • Overview pg..........231
  • Marketing pg..........231

Abbott Laboratories

  • Overview pg..........234
  • Marketing pg..........235

NBTY, Inc.

  • Overview pg..........237
  • Marketing pg..........238

Hain Celestial Group, Inc.

  • Overview pg..........242
  • Marketing pg..........244

Hansen Natural Corporation

  • Overview pg..........250
  • Marketing pg..........251

Whole Foods Market Inc.

  • Overview pg..........263
  • Marketing pg..........265

Exhibits pg..........269

4. WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES

Wellness and Functional Advertising Spending pg..........273

  • Ad Dollars by Segment pg..........273
  • Expenditures by Advertiser pg..........274

Exhibits pg..........276

5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE USER

The Wellness and Functional Beverage Consumer pg..........283

Exhibits pg..........287

6. THE PROJECTED U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET

Projected Wellness and Functional Beverage Market pg..........297

Exhibits pg..........301

APPENDIX

A. Nutraceutical/Functional Ingredients pg..........305

EXHIBIT

1. THE WELLNESS MARKET IN THE U.S.

1.1 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 1999 – 2008 pg..........40

1.2 Wellness and Functional RTD Beverage Market Change in Estimated Wholesale Dollar Sales and Volume 2000 – 2008 pg..........41

1.3 Wellness and Functional RTD Beverage Market Per Capita Consumption 1999 – 2008 pg..........42

2. THE U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET

2.4 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2003 – 2008 pg..........104

2.5 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2003 – 2008 pg..........105

2.6 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2004 – 2008 pg..........106

2.7 U.S. Multiple Non–Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2003 – 2008 pg..........107

2.8 U.S. Multiple Non–Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2003 – 2008 pg..........108

2.9 U.S. Multiple Non–Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2004 – 2008 pg..........109

2.10 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2003 – 2008 pg..........110

2.11 Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2003 – 2008 pg..........111

2.12 Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2004 – 2008 pg..........112

2.13 Wellness and Functional RTD Beverage Market Estimated Volume 2003 – 2008 pg..........113

2.14 Wellness and Functional RTD Beverage Market Share of Volume 2003 – 2008 pg..........114

2.15 Wellness and Functional RTD Beverage Market Change in Volume 2004 – 2008 pg..........115

2.16 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2003 – 2008 pg..........116

2.17 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Share of Wholesale Dollar Sales 2003 – 2008 pg..........117

2.18 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Change in Wholesale Dollar Sales 2004 – 2008 pg..........118

2.19 U.S. Nutrient–Enhanced Beverage Market Estimated Wholesale Dollar Sales 2003 – 2008 pg..........119

2.20 U.S. Nutrient–Enhanced Beverage Market Share of Wholesale Dollar Sales 2003 – 2008 pg..........120

2.21 U.S. Nutrient–Enhanced Beverage Market Change in Wholesale Dollar Sales 2004 – 2008 pg..........121

3. LEADING WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES

3.22 Leading U.S. Wellness and Functional Beverage Companies Estimated Wholesale Dollar Sales 2003 – 2008 pg..........269

3.23 Leading U.S. Wellness and Functional Beverage Companies Share of Wholesale Dollar Sales 2003 – 2008 pg..........270

3.24 Leading U.S. Wellness and Functional Beverage Companies Change in Wholesale Dollar Sales 2004 – 2008 pg..........271

4. WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES

4.25 Leading U.S. Wellness and Functional Beverage Segments Advertising Expenditures 2003 – 2008 pg..........276

4.26 Leading U.S. Wellness and Functional Beverage Segments Share of Advertising Expenditures 2003 – 2008 pg..........277

4.27 Leading U.S. Wellness and Functional Beverage Segments Change in Advertising Expenditures 2004 – 2008 pg..........278

4.28 U.S. Wellness and Functional Beverage Market Expenditures by Leading Advertisers 2003 – 2008 pg..........279

4.29 U.S. Wellness and Functional Beverage Market Share of Expenditures by Leading Advertisers 2003 – 2008 pg..........280

4.30 U.S. Wellness and Functional Beverage Market Change in Expenditures by Leading Advertisers 2004 – 2008 pg..........281

5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE USER

5.31 Demographics of the Bottled Water Consumer 2008 pg..........287

5.32 Demographics of the Ready–to–Drink Tea Consumer 2008 pg..........289

5.33 Demographics of the Sports Beverage Consumer 2008 pg..........291

5.34 Demographics of the Energy Drink Consumer 2008 pg..........293

5.35 Demographics of the 100% Fruit Juice Consumer 2008 pg..........295

6. THE PROJECTED U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET

6.36 Projected Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2008 – 2013 pg..........301

6.37 Projected Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2008 – 2013 pg..........302

6.38 Projected Wellness and Functional RTD Beverage Market Compound Annual Growth Rate 2008 – 2013 pg..........303