KEEP SCORE. This report offers a comprehensive view of the U.S. sports beverage marketplace as well as its regional markets. It covers market trends, pricing, demographics, advertising, regional sales, distribution channels and packaging as well as the innovations and strategies of the top companies. It offers projections of trends that will drive the market over the next five years. NEW IN 2010: Now breaks out low-calorie vs. regular and covers protein drinks.

More than 100 pages, with extensive text, graphs, charts and tables.  Printed volume $5,795; single-user CD $5,795; $6,195 for both.  BMCDataDirect Internet delivery: 3-user license $6,395; $400 per additional user; BMCDataDirect Internet delivery: 3-user license plus one printed volume $6,795. Call for multi-user discount prices.

See Also: Focus Reports: Sports Marketing and the Beverage Industry

The 2010 edition of this report has not yet been published. The samples below are from the prior year's report.

TABLE OF CONTENTS i

TABLE OF EXHIBITS iii

DEFINITIONS USED IN THIS REPORT vi

INTRODUCTION viii

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CHAPTER

1. THE U.S. SPORTS BEVERAGE MARKET

Sports Beverages in the Functional Beverage Market pg..........1

• Overview pg..........1

Sports Beverage Definition pg..........2

The Current Sports Beverage Market pg..........5

• Overview pg..........5
• Per Capita Consumption pg..........7
• Growth pg..........8
• Seasonality pg..........8

Exhibits pg..........9

2. SPORTS BEVERAGE REGIONAL MARKETS

Regional Sports Beverage Markets pg..........15

• Overview pg..........15
• The South pg..........16
• The West pg..........17
• The Midwest pg..........18
• The Northeast pg..........18
• Leading Sports Beverage Cities pg..........19

Exhibits pg..........20

3. SPORTS BEVERAGE FLAVORS

Sports Beverage Flavors pg..........29

Exhibits pg..........31

4. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS

Sports Beverage Market Segments pg..........34

• Dollar Sales pg..........34

Sports Beverage Distribution Channels pg..........36

Exhibits pg..........39

5. SPORTS BEVERAGE PACKAGING

Sports Beverage Packaging pg..........48

Exhibits pg..........50

6. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS

The Leading Companies pg..........53

PepsiCo, Inc. — Gatorade

• Overview pg..........54
• Marketing pg..........55
• Distribution pg..........65

Coca–Cola Company — Powerade

• Overview pg..........67
• Marketing pg..........67
• Distribution pg..........70

Other Sports Beverages pg..........72

• All Sport pg..........72
• Kraft Foods Inc. — Capri Sun Sport pg..........74
• R.W. Knudsen — Recharge pg..........75
• CytoSport Inc. — CytoMax pg..........75

Leading Brands by Channel pg..........75

Exhibits pg..........76

7. SPORTS BEVERAGE ADVERTISING EXPENDITURES

Sports Beverage Advertising Expenditures pg..........80

• Overview pg..........80
• Expenditures by Medium pg..........81

Sports Beverage Advertising Expenditures by Brand pg..........83

• Gatorade pg..........83
• Powerade pg..........83
• Accelerade pg..........84

Exhibits pg..........85

8. DEMOGRAPHICS OF THE SPORTS BEVERAGE USER

Demographics of the Sports Beverage User pg..........91

Demographic Comparison of Gatorade and Powerade pg..........95

Exhibits pg..........98

9. THE NEW AGE, WELLNESS AND SPORTS NUTRITION MARKETS

The New Age Market pg..........104

The Wellness and Functional Beverage Market pg..........106

The Sports Nutrition Market pg..........108

Leading Sports Nutrition Companies pg..........109

• NBTY, Inc. pg..........109
• Abbott Laboratories pg..........113

10. THE PROJECTED U.S. SPORTS BEVERAGE MARKET

The Projected U.S. Sports Beverage Market pg..........116

Projected U.S. Sports Beverage Volume by Channel pg..........119

Exhibits pg..........120

 

EXHIBIT

1. THE U.S. SPORTS BEVERAGE MARKET

1.1 Global Sports Beverage Market Estimated Wholesale Dollar Sales, Volume and Growth 2002 – 2008 pg..........9

1.2 Sports Beverage Market Dollar Sales and Volume 1985 – 2008 pg..........10

1.3 Sports Beverage Market Dollar Sales and Volume Growth 1986 – 2008 pg..........11

1.4 Sports Beverage Market Per Capita Consumption 1985 – 2008 pg..........12

1.5 Sports Beverage Market Compound Annual Growth 1985 – 2008 pg..........13

1.6 Sports Beverage Market Quarterly Volume Shares in Measured Channels 2003 – 2008 pg..........14

2. SPORTS BEVERAGE REGIONAL MARKETS

2.7 Regional Sports Beverage Markets Wholesale Dollar Sales 1986 – 2008 pg..........20

2.8 Regional Sports Beverage Markets Share of Wholesale Dollar Sales 1986 – 2008 pg..........21

2.9 Regional Sports Beverage Markets Change in Wholesale Dollar Sales 1987 – 2008 pg..........22

2.10 Leading Sports Beverage Cities Volume in Grocery, Drug and Mass Merchandisers 2004 – 2008 pg..........23

2.11 Leading Sports Beverage Cities Share of Volume in Grocery, Drug and Mass Merchandisers 2004 – 2008 pg..........24

2.12 Leading Sports Beverage Cities Volume Growth in Grocery, Drug and Mass Merchandisers 2005 – 2008 pg..........25

2.13 Leading Sports Beverage Cities Dollar Sales in Grocery, Drug and Mass Merchandisers 2004 – 2008 pg..........26

2.14 Leading Sports Beverage Cities Dollar Share in Grocery, Drug and Mass Merchandisers 2004 – 2008 pg..........27

2.15 Leading Sports Beverage Cities Dollar Growth in Grocery, Drug and Mass Merchandisers 2005 – 2008 pg..........28

3. SPORTS BEVERAGE FLAVORS

3.16 Sports Beverage Flavors Volume in Grocery, Drug and Mass Merchandisers 2004 – 2008 pg..........31

3.17 Sports Beverage Flavors Volume Share in Grocery, Drug and Mass Merchandisers2004 – 2008 pg..........32

3.18 Sports Beverage Flavors Volume Growth in Grocery, Drug and Mass Merchandisers 2005 – 2008 pg..........33

4. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS

4.19 Sports Beverage Segments Wholesale Dollar Sales 1986 – 2008 pg..........39

4.20 Sports Beverage Segments Share of Wholesale Dollar Sales 1986 – 2008 pg..........40

4.21 Sports Beverage Segments Change in Wholesale Dollar Sales 1987 – 2008 pg..........41

4.22 Sports Beverage Distribution Channels Wholesale Dollar Sales 1986 – 2008 pg..........42

4.23 Sports Beverage Distribution Channels Share of Wholesale Dollar Sales 1986 – 2008 pg..........43

4.24 Sports Beverage Distribution Channels Change in Wholesale Dollar Sales 1987 – 2008 pg..........44

4.25 Sports Beverages Estimated Volume by Distribution Channel 2003 – 2008 pg..........45

4.26 Sports Beverages Share of Volume by Distribution Channel 2003 – 2008 pg..........46

4.27 Sports Beverages Change in Volume by Distribution Channel 2004 – 2008 pg..........47

5. SPORTS BEVERAGE PACKAGING

5.28 Sports Beverage Packaging Volume by Size 2003 – 2008 pg..........50

5.29 Sports Beverage Packaging Share of Volume by Size 2003 – 2008 pg..........51

5.30 Sports Beverage Packaging Change in Volume by Size 2004 – 2008 pg..........52

6. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS

6.31 Leading Sports Beverage Brands Estimated Wholesale Dollar Sales 2003 – 2008 pg..........76

6.32 Leading Sports Beverage Brands Share of Wholesale Dollar Sales 2003 – 2008 pg..........77

6.33 Leading Sports Beverage Brands Change in Wholesale Dollar Sales 2004 – 2008 pg..........78

6.34 Leading Sports Beverage Trademarks by Volume in Measured Channels 2008 pg..........79

7. SPORTS BEVERAGE ADVERTISING EXPENDITURES

7.35 Leading Sports Beverage Brands Advertising Expenditures 2003 – 2008 pg..........85

7.36 Leading Sports Beverage Brands Share of Advertising Expenditures 2003 – 2008 pg..........86

7.37 Leading Sports Beverage Brands Change in Advertising Expenditures 2004 – 2008 pg..........87

7.38 Sports Beverage Advertising Expenditures by Media 2003 – 2008 pg..........88

7.39 Sports Beverage Share of Advertising Expenditures by Media 2003 – 2008 pg..........89

7.40 Sports Beverage Change in Advertising Expenditures by Media 2004 – 2008 pg..........90

8. DEMOGRAPHICS OF THE SPORTS BEVERAGE USER

8.41 Demographics of the Sports Beverage Consumer 2008 pg..........98

8.42 Demographics of the Gatorade Consumer 2008 pg..........100

8.43 Demographics of the Powerade Consumer 2008 pg..........102

10. THE PROJECTED U.S. SPORTS BEVERAGE MARKET

10.44 Projected Sports Beverage Market Wholesale Dollar Sales and Volume 1985 – 2013 pg..........120

10.45 Projected Sports Beverage Market Wholesale Dollar Sales and Volume Growth 1986 – 2013 pg..........121

10.46 Projected Sports Beverage Market Per Capita Consumption 1985 – 2013 pg..........122

10.47 Projected Sports Beverage Market Wholesale Dollar Sales by Segment 2003 – 2013 pg..........123

10.48 Projected Sports Beverage Market Dollar Share by Segment 2003 – 2013 pg..........124

10.49 Projected Sports Beverage Market Compound Annual Growth by Segment 2003 – 2013 pg..........125

10.50 Projected Sports Beverage Market Estimated Volume and Share by Distribution Channel 2003 – 2013 pg..........126

10.51 Projected Sports Beverage Market Compound Annual Growth by Distribution Channel 2008 – 2013 pg..........127

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