Report Catalog - Leading Beer Importers in the U.S.

2004 Leading Beer Importers in the U.S.

Book: $1,695

This report covers Barton, Gambrinus, Heineken USA, Labatt USA and other leading importer and contains volume data for their brands.

Printed volume $1,695

LABATT USA (cont'd)

Volume (cont'd)

Two European labels - a venerable if briefly disrupted one and a rapidly growing one - stood as the fifth and sixth largest Labatt USA brands in 2003.
- As noted above, Labatt USA only distributed Bass Ale for part of the year. Nevertheless, its impact was immediately felt, in the form of 2.9 million cases.

Stella Artois, which Interbrew has been cultivating as its international standard bearer, achieved the most noteworthy growth rates of any Labatt USA brands. In 2003, its volume increased by 51.9% to 1.6 million cases. Five years earlier, its volume in the U.S. was negligible.

Sol was the only other brand with volume of more than 1 million cases.

Marketing

With a large portfolio of beers, Labatt USA tailors its marketing efforts to particular brands.

The national office directs the marketing efforts that are performed across the country as well as those handled on a regional basis.
Most of Labatt USA's brands have strength in a particular region, but that does not preclude them from being marketed and sold in other areas of the country as well.

Labatt USA uses its web site to advertise special promotions to increase awareness of its brands.

The "Make the Most of Summer Hours Sweepstakes" gave entrants the opportunity to win Outfitter Tour Kits that included a barbecue grill, a double chair with umbrella, a wooden beer case cooler and 25 T-shirts.
The Outfitters Tour featuring Kevin McCarthy offered state-of-the-art technology and audience participation to create a live show for all ages.

THE LEADING BEER IMPORTERS AND THEIR STRATEGIES

The Major Importers and Their Strategies pg..........152

Overview pg..........152

BARTON/GAMBRINUS IMPORTERS

Overview pg..........159

Volume pg..........161

Marketing pg..........164

Distribution pg..........172

Management pg..........173

HEINEKEN USA

Overview pg..........174

Volume pg..........175

Marketing pg..........178

Distribution pg..........180

Management pg..........182

LABATT USA

Overview pg..........183

Volume pg..........184

Marketing pg..........188

Distribution pg..........191

Management pg..........192

DIAGEO-GUINNESS USA

Overview pg..........193

Volume pg..........194

Marketing pg..........198

Distribution pg..........200

Management pg..........201

BECK'S NORTH AMERICA

Overview pg..........202

Volume pg..........204

Marketing pg..........207

Distribution pg..........209

Management pg..........209

MOLSON USA

Overview pg..........210

Volume pg.......... 212

Marketing pg..........214

Distribution pg..........215

Management pg..........216

Exhibits pg..........217

THE LEADING BEER IMPORTERS AND THEIR STRATEGIES

40 Barton/Gambrinus Volume by Brand 1998 - 2003 pg..........217

41 Barton/Gambrinus Share of Volume by Brand 1998 - 2003 pg..........218

42 Barton/Gambrinus Change in Volume by Brand 1999 - 2003 pg..........219

43 Heineken USA Volume by Brand 1998 - 2003 pg..........220

44 Heineken USA Share of Volume by Brand 1998 - 2003 pg..........221

45 Heineken USA Change in Volume by Brand 1999 - 2003 pg..........222

46 Labatt USA Volume by Brand 1998 - 2003 pg..........223

47 Labatt USA Share of Volume by Brand 1998 - 2003 pg..........224

48 Labatt USA Change in Volume by Brand 1999 - 2003 pg..........225

49 Diageo-Guinness USA Volume by Brand 1998 - 2003 pg..........226

50 Diageo-Guinness USA Share of Volume by Brand 1998 - 2003 pg..........227

51 Diageo-Guinness USA Change in Volume by Brand 1999 - 2003 pg..........228

52 Beck's North America Volume by Brand 1998 - 2003 pg..........229

53 Beck's North America Share of Volume by Brand 1998 - 2003 pg..........230

54 Beck's North America Change in Volume by Brand 1999 - 2003 pg..........231

55 Molson USA Volume by Brand 1998 - 2003 pg..........232

56 Molson USA Share of Volume by Brand 1998 - 2003 pg..........233

57 Molson USA Change in Volume by Brand 1999 - 2003 pg..........234