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2004
Leading Global Carbonated Soft Drink Companies
Beverage
Marketing introduces a new series of reports providing overviews of
leading beverage companies, with discussion and analysis of their marketing
activities and performance.
Printed
volume $2,295
CADBURY
SCHWEPPES PLC (cont'd)
Bottling
System (cont'd)
-
In
December 2002, DPSU announced that its program to re-license
7UP to independent bottlers and distributors in various
parts of the nation was going smoothly. For instance, DPSUBG
added 7UP to additional territories in various states.
-
To
ensure a smooth transition in the affected territories
where Pepsi bottlers pulled 7UP for Sierra Mist, DPSU
negotiated agreements with independent bottlers and distributors
to handle the 7UP brand, in addition to expanding 7UP
territories for some Pepsi bottlers retaining the brand.
Most of the new agreements took effect on 1 January 2003.
-
All
new 7UP bottlers began distribution of dnL. The remaining
30% of the country got dnL in January 2003, when newly
licensed 7UP bottlers began distributing the new brand.
-
Not
long after PBG gave 7UP the heave-ho, another major Pepsi
bottler - Minneapolis, Minnesota-based PepsiAmericas also
said it would make, sell and deliver Sierra Mist, Pepsi-Cola's
lemon-lime CSD, in its entire system in the U.S.
-
Sierra
Mist has been a significant contributor to PepsiAmericas'
growth. Running our lemon-lime efforts alongside Pepsi and
Mountain Dew will create system-wide synergy and allow us
to better serve our retail customers and consumers," said
Kenneth E. Keiser, president and COO.
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7UP
had accounted for about 2% of PepsiAmericas' volume.
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In
January 1998, DPSU and Coca-Cola Enterprises (CCE), Coke's
largest bottler, extended their licensing agreement to manufacture
and distribute Dr Pepper products in the U.S. until at least
31 December 2005.
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THE
LEADING GLOBAL CSD COMPANIES AND THEIR BRANDS
The
World's Leading CSD Companies pg..........19
- Company
Trends pg..........19
COCA-COLA
COMPANY
- Overview
pg..........19
- Marketing
pg..........23
- Bottling
System pg..........24
- Financial
pg..........28
- Management
pg..........30
PEPSICO,
INC.
- Overview
pg..........34
- Marketing
pg..........36
- Bottling
System pg..........37
- Financial
pg..........40
- Management
pg..........42
CADBURY
SCHWEPPES PLC
- Overview
pg..........44
- Marketing
pg..........48
- Bottling
System pg..........49
- Financial
pg..........53
- Management
pg..........54
COTT
CORPORATION
- Overview
pg..........57
- Marketing
pg..........65
- Financial
pg..........71
- Management
pg..........72
Exhibits
pg..........74
16 Global
Soft Drink Market Volume by Company 1998 - 2003 pg..........74
17 Global
Soft Drink Market Share by Company 1998 - 2003 pg..........75
18 Global
Soft Drink Market Growth by Company 1999 - 2003 pg..........76
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