-Leading Beer Importers in the U.S.

-Leading Global Bottled Water Companies

-Leading Global Brewers

-Leading Global Carbonated Soft Drink Bottlers

-Leading Global Carbonated Soft Drink Companies

-Leading U.S. Beverage Packaging Companies

-Leading U.S. Bottled Water Companies

-Leading U.S. Brewers

-Leading U.S. Carbonated Soft Drink Companies

-Leading U.S. Dairies

-Leading U.S. Fruit Beverage Companies

-Leading U.S. New Age Beverage Companies

-Leading U.S. Private Label Beverage Companies

-Leading U.S. Specialty Brewers

-Leading U.S. Wellness and Functional Beverage Companies


2004 Leading U.S. Brewers

  • Book: $1,695

Beverage Marketing introduces a new series of reports providing overviews of leading beverage companies, with discussion and analysis of their marketing activities and performance.

Printed volume $1,695

SABMILLER (cont'd)

Marketing (cont'd)

  • Miller also ran ads directly confronting A-B in connection with low-carb bragging rights.

    • In its advertising, A-B pointed out, "All light beers are low in carbs," and exhorted, "Choose on taste."

    • Miller responded, in a spot named "Endorsement," which included a voiceover invoking the A-B slogan and then continuing, "All we can say is, thanks for the endorsement." The TV ad ended by claiming that Miller Lite contains half the carbs of Bud Light.

    • In "Choice," another spot in the campaign created by the Ogilvy & Mather New York unit of WPP Group, a voiceover again alludes to the "Choose on Taste" slogan and then urges consumers, "Try both and decide for yourself."

  • Miller began packaging its beer in refrigerator-friendly packages in 2004, and highlighted the new boxes in advertisements.

    • In March 2004, the company began using the "Fridge Pack," a 12-pack designed to fit conveniently in consumers' refrigerators, for Miller Lite and Miller Genuine Draft. Previously, the Fridge Pack had been used for carbonated soft drinks.

    • In addition to two of Millers leading brands, which were available nationwide by the end of April, one of Miller's smaller brands, Ice House, was housed in Fridge Packs in the Southeast, and MGD Light was so situated in the Midwest.

    • An ad in the "President of Beers" campaign suggests that the Fridge Pack demonstrates the Miller is a beer "of the people."

    • The company also created new packaging graphics for its brands.

 

THE LEADING BREWERS AND THEIR BRANDS

The Brewers and Their Strategies pg..........144

  • Overview pg..........144
  • The Leading Brewers pg..........146
  • The Leading Microbrewers pg..........151
  • The Leading Brewpubs pg..........153
  • The Leading Brewers and Importers pg..........155

ANHEUSER-BUSCH

  • Overview pg..........156
  • Marketing pg..........171
  • Management pg..........182

SABMILLER

  • Overview pg..........184
  • Marketing pg..........210
  • Management pg..........223

COORS BREWING

  • Overview pg..........225
  • Marketing pg..........235
  • Management pg..........241

The Leading Brands pg..........243

Exhibits pg..........245

THE LEADING BREWERS AND THEIR BRANDS

66 The Top Ten Domestic Brewers Volume 1998 - 2003 pg..........245

67 The Top Ten Domestic Brewers Share of U.S. Beer Market and Cumulative Share 1998 - 2003 pg..........246

68 The Top Ten Domestic Brewers Volume Growth 1999 - 2003 pg..........247

69 The Top 20 U.S. Brewers Barrelage 1998 - 2003 pg..........248

70 The Top 20 U.S. Brewers Share of Barrelage 1998 - 2003 pg..........249

71 The Top 20 U.S. Brewers Change in Barrelage 1999 - 2003 pg...........250

72 Leading U.S. Microbrewers by Barrelage 1998 - 2003 pg...........251

73 Leading U.S. Microbrewers Share of Barrelage 1998 - 2003 pg...........252

74 Leading U.S. Microbrewers Change in Barrelage 1999 - 2003 pg..........253

75 Leading U.S. Brewpubs by Barrelage 1998 - 2003 pg..........254

76 Leading U.S. Brewpubs Share of Barrelage 1998 - 2003 pg..........255

77 Leading U.S. Brewpubs Change in Barrelage 1999 - 2003 pg..........256

78 The Leading Brewers and Importers Barrelage 1998 - 2003 pg..........257

79 Anheuser-Busch Barrelage by Brand 1998 - 2003 pg..........258

80 Anheuser-Busch Share by Brand 1998 - 2003 pg..........259

81 Anheuser-Busch Growth by Brand 1999 - 2003 pg..........260

82 SABMiller Barrelage by Brand 1998 - 2003 pg..........261

83 SABMiller Share by Brand 1998 - 2003 pg..........262

84 SABMiller Growth by Brand 1999 - 2003 pg...........263

85 Coors Barrelage by Brand 1998 - 2003 pg..........264

86 Coors Share by Brand 1998 - 2003 pg..........265

87 Coors Growth by Brand 1999 - 2003 pg..........266

88 The Top Ten Domestic Brands Barrelage 1998 - 2003 pg..........267

89 The Top Ten Domestic Brands Market Share 1998 - 2003 pg..........268

90 The Top Ten Domestic Brands Annual Growth 1999 - 2003 pg..........269