2004 Leading U.S. Fruit Beverage Companies

• Book: $2,295

Beverage Marketing introduces a new series of reports providing overviews of leading beverage companies, with discussion and analysis of their marketing activities and performance.

Printed volume $2,295

Anticipated Publication Date: May 2005

** Note: The 2004 edition of this report is not yet available. To help you evaluate the content, we are including table of contents/exhibits and sample pages from the currently available edition. The 2004 edition will provide similar content.

PEPSICO, INC. (cont'd) SoBe - Distribution (cont'd) In its effort to accommodate other channels, South Beach has introduced new package formats. While up-and-down the street remains a focus, the company has worked to increase its presence in other channels such as groceries, club stores, on-premise, convenience and gas stores, health food stores and mass merchandisers. Although SoBe beverages primarily come in 20-ounce bottles, the company has introduced new package formats for the special needs of membership clubs, selling 12-packs of variety cases in places like BJ's and Costco. In response to distributor demand, the company introduced 11.5-ounce cans in July 1999. This package was aimed at what the company calls "non-glass venues like golf courses, beaches and schools. In fall 2003, PepsiCo rolled out SoBe Synergy, a line designed "specifically as a vending category entry" in schools. Kiwi Strawberry, Fruit Punch, Mango Orange, Lemonade and Grape are packaged in 11.5-ounce cans and contain 50% juice. SoBe's latest gambit does not involve packages at all. It has put out a fountain version of Energy, Lean Cranberry Grapefruit and Power. It plans to place more flavors in 2004. It rolled out its SoBe Ice frozen beverage initiative to thousands of retail outlets in 2003. Flavors include Power and Energy. In August 2003, the PepsiCo unit introduced SoBe Energy Slurpee in 7-Eleven stores.

THE LEADING SINGLE-SERVE FRUIT BEVERAGE COMPANIES AND THEIR BRANDS

The Leading Brands pg..........65

Overview pg..........69

Tropicana - Overview pg..........69

Tropicana - Marketing pg..........70

Dole - Overview pg..........74

SoBe - Overview pg..........75

SoBe - Marketing pg..........77

SoBe - Distribution pg..........80

Overview pg..........83

Marketing pg..........88

Distribution pg..........90

Overview pg..........92

Marketing pg..........94

Snapple Beverage Group - Overview pg..........97

Snapple Beverage Group - Marketing pg..........100

Snapple Beverage Group - Distribution pg..........113

Overview pg..........117

Minute Maid - Overview pg..........118

Minute Maid - Marketing pg..........119

Minute Maid - Distribution pg..........127

Overview pg..........130

Marketing pg..........131

Distribution pg..........134

Overview pg..........135

Marketing pg..........137

Distribution pg..........140

Overview pg..........140

Marketing pg..........141

Distribution pg..........143

Overview pg..........144

Marketing pg..........150

Distribution pg..........152

THE LEADING SINGLE-SERVE FRUIT BEVERAGE COMPANIES AND THEIR BRANDS

27 Leading Single-Serve Fruit Beverages Estimated Wholesale Dollar Sales 1998 - 2003 pg..........154

28 Leading Single-Serve Fruit Beverages Dollar Share 1998 - 2003 pg..........155

29 Leading Single-Serve Fruit Beverages Dollar Growth 1999 - 2003 pg..........156

30 Leading Single-Serve Fruit Beverages Estimated Case Volume 1998 - 2003 pg..........157

31 Leading Single-Serve Fruit Beverages Volume Share 1998 - 2003 pg..........158

32 Leading Single-Serve Fruit Beverages Volume Growth 1999 - 2003 pg..........159

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